Use data from anywhere. Personalize everything.

Get a complete view of each customer with unified profiles. Activate real time moments seamlessly across channels and departments.
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Learn about our latest CDP innovations
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Save time and spend with smart targeting, fast segmentation, and real-time automation.

 

Connect data across Salesforce and beyond.

Ingest and unify data from anywhere to reconcile customer identity and develop a complete picture of each individual.

Create and activate smarter segments, faster.

Use unified data to build high-value audiences and make every engagement personalized and cost-efficient, across email, mobile, advertising, and the web.

Action real-time data and insights.

Make better decisions faster by understanding your customer in any moment through AI-powered insights and analytics.

Unlock the power of an open ecosystem.

Extend your data with trusted partnerships that make it easier to understand customers, drive personalization at scale, and accelerate automation.
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Learn how to personalize your marketing moments with Customer Data Platform.

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Understand every customer with a single source of truth.

 

Leave no data behind.

Collect and unify data from anywhere with scalable data ingestion services, plus the power of MuleSoft’s industry-leading APIs and partner connectors.

Match data to a person.

Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.

Deliver true 1-to-1 personalization.

Activate your data across your engagement platforms for 1-to-1 personalized messaging and experiences.
 

Engage customers with trust.

Track consent and preference management when building segments and activating data.

Make your data smarter.

With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.

Make better decisions faster.

Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimize your spend and segmentation.
 
 

Experience a customer data platform built for your industry.

 

Healthcare

Treat your data better when it’s all together.

Build a single source of truth for patient or healthcare provider data to inform cohesive experiences across every touchpoint. With a single, user-friendly interface, marketers can unify data, segment consumers, and power campaigns for commercial launch, virtual selling, education, patient support, and more.

Retail and Consumer Goods

Understand your shoppers from a single source of truth.

Deepen your knowledge of customers by combining commerce, loyalty, and consumer data into a single view to identify key audiences. Increase frequency of purchase through 1-to-1 personalized communications, recommendations, and promotions on customers’ preferred channels.

Financial Services

Deepen relationships with your clients and customers.

Strengthen relationships across accounts and provide proactive service at scale by connecting enterprise data and enriching it with analytics and insights. Create a single, unified view of your clients and customers, and deliver personalized and compliant customer engagement across channels.
 
 
 
 
Art Sebastian, VP, Digital Experience, Casey’s
 

What our customers want is more relevance. They don’t want to get the same thing as everyone else. They want relevant promotions and personalized messages that speak to them.

Art Sebastian

VP, Digital Experience, Casey’s
READ THE STORY
 
 
 

Top brands are making interactions smarter, easier, and more efficient.

 
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Pricing

Marketing Cloud Customer Data Platform Pricing

Capture, unify, segment, and activate all your data with a single source of truth for every customer.
* All per month products require an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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Understand the state of customer data and industry solutions today.

 
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2022 Gartner Magic Quadrant for Multichannel Marketing Hubs

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Gartner’s 2021 Magic Quadrant is here.
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The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021

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The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021
 
 

Know your customers better with our expert guidance and resources.

 
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Report

Discover the state of customer data today.

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Trailhead

Skill up on platform-based customer data management on Trailhead.

Take the Trail
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Report

See how global brands personalize engagement at scale.

Read the Analyst Report
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands
 

What's new in customer data?

 
 
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Blog

Fix these three marketing problems with a customer data platform.

 
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Blog

How does a customer data platform work?

 
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Guide

Getting started with a customer data platform? Here's what to do.

 
 

Ready to learn more about Marketing Cloud? Let's chat.

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