Make every marketing moment smarter with Marketing Cloud Customer Data Platform.
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere.
That's a tall order for any marketer.
Marketing Cloud Customer Data Platform can help keep you centered with a single source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
See Marketing Cloud Customer Data Platform in action.
Know Your Customers
Unify all your data — from anywhere — for a complete view of your customers.

Build a single source of truth.
Match data to a person.
Bring all your data under one roof.
Understand your audience across your organization.
Segment Your Data
Build smarter audience segments with data from anywhere with a user-friendly, drag-and-drop platform.

Build any way you want.
Test and optimize on the fly.
Manage audiences with ease.
Segment smarter.
Activate Data Anywhere
Activate data from anywhere across your organization for more connected, personalized experiences.

Reach customers at every step of their journey.
Make every experience compliant.
Engage customers on a 1-to-1 level.
Open access.
Analyze and Adapt Quickly
Connect every customer to their engagement behavior with AI-driven, cross-channel insights so you can adjust your marketing efforts — and audience segments — accordingly.

Enrich and analyze unified profiles.
Connect to business intelligence tools.
Activate smarter.
Analyze and Adapt Quickly
Discover the latest innovations in Marketing Cloud Customer Data Platform.

Connect to
Commerce Cloud.

Connect to
Marketing Cloud Personalization.

Connect to
Marketing Cloud Intelligence and Tableau.

Meet our Calculated Insights feature.

Meet our Loyalty Management feature.
Resources
Get a more in-depth look at our CDP.

TRAILHEAD
Skill up on platform-based customer data management on Trailhead.

guide
Ready to invest in a customer data platform? Here’s where to start.

REPORT
See the 5 trends facing marketers working from anywhere.
Questions? We’ll put you on the right path.
