Marketing Cloud Customer Data Platform

Bring magic to every moment with Customer Data Platform powered by Salesforce Genie.


Turn real-time data into customer magic.

Captivate your customers and optimize spend with automated engagement,
intelligent segmentation, and real-time targeting.


Automatically connect all your data.

Unify data from Salesforce and beyond in real time to reconcile identity for a complete picture of each individual.

Build intelligent audiences faster.

Make every engagement personalized, cost-efficient, and scalable across email, mobile, web, and advertising with automation.

Act on real-time data and insights.

Make better decisions faster by understanding your customer in any moment through AI-powered intelligence and analytics.

Extend your data with an open ecosystem.

With a network of trusted partnerships, easily connect your data from anywhere, integrate your own AI, enrich customer profiles, and activate first-party advertising with trust and ease.

Learn how to personalize your marketing moments with Customer Data Platform powered by Genie.


Understand every customer with a single source of truth.


Leave no data behind.

Collect and unify data from anywhere with scalable data ingestion services, plus the power of MuleSoft’s industry-leading APIs and partner connectors.

Match data to a person.

Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.

Deliver true 1-to-1 personalization.

Activate your data across your engagement platforms for 1-to-1 personalized messaging and experiences.

Engage customers with trust.

Track consent and preference management when building segments and activating data.

Make your data smarter.

With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.

Make better decisions faster.

Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimize your spend and segmentation.

Casey's delivers experiences convenient to every customer.


What our customers want is more relevance. They don’t want to get the same thing as everyone else. They want relevant promotions and personalized messages that speak to them.

Art Sebastian

Art Sebastian, VP, Digital Experience, Casey’s

Top brands are making interactions smarter, easier, and more efficient.



Find the best solution at a price that works for you.

Capture, unify, segment, and activate all your data with a single source of truth for every customer.
* All per month products require an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

Understand the state of customer data and industry solutions today.

2022 Gartner Magic Quadrant for Multichannel Marketing Hubs

Experience a customer data platform built for your industry.


Treat your data better when it’s all together.

Build a single source of truth for patient or healthcare provider data, while meeting HIPAA-compliant responsibilities, to inform cohesive experiences across every touchpoint. With a single, user-friendly interface, marketers can unify data, segment consumers, and power campaigns for commercial launches, virtual selling, education, patient support, and more.

Understand your shoppers from a single source of truth.

Deepen your knowledge of customers by combining commerce, loyalty, and consumer data into a single view to identify key audiences. Increase frequency of purchase through 1-to-1 personalized communications, recommendations, and promotions on customers’ preferred channels.

Deepen relationships with your clients and customers.

Strengthen relationships across accounts and provide proactive service at scale by connecting enterprise data and enriching it with analytics and insights. Create a single, unified view of your clients and customers, and deliver personalized and compliant customer engagement across channels.

Know your customers better with our expert guidance and resources.



Discover the state of customer data today.


Skill up on platform-based customer data management on Trailhead.


Ready to learn more about Marketing Cloud? Let's chat.

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