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Marketing Cloud Customer Data Platform

Deliver success now with real-time moments for every customer.


Unlock the value of real-time customer data.

Save time and optimize spend with automated engagement,
intelligent segmentation, and real-time activation.


Automatically connect all your data in real-time.

Reach faster time to value with real-time data unification across Salesforce and beyond. Reconcile identities and gain a complete view of each customer.

Build intelligent real-time audiences faster.

Make every engagement personalized, cost-efficient, and scalable across email, mobile, web, and advertising with automation.

Act on real-time data and insights.

Make better decisions, save time, and lower costs by understanding your customer in any moment through AI-powered intelligence and analytics.

Extend your data with an open ecosystem.

With a network of trusted partners, easily connect your data from anywhere. Integrate your own AI, enrich customer profiles, and activate trusted, first-party ad data without the need for custom integrations.
The Marketing Effectiveness Bundle, and associated discounting, is only available for Marketing Cloud. Savings based on non-discounted product listing price. Offer open until 1/31/23 and subject to change without notice. Additional restrictions and exclusions apply. Contact your sales representative for additional information and to determine if you apply.

Learn how to personalize your marketing moments with Marketing Cloud Customer Data Platform.


Understand every customer with a single source of truth.


Leave no data behind.

Collect and unify data from anywhere including Salesforce, AppExchange, and partners, plus the unmatched scale of hundreds of MuleSoft industry-leading APIs.

Match data to a person to unlock customer value.

Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.

Increase conversions with 1-to-1 personalization.

Activate your data across your engagement platforms for 1-to-1 personalized messaging and experiences.

Engage customers with trust.

Track consent and preference management when building segments and activating data.

Make your data smarter.

With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.

Make better decisions faster.

Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimize your spend and segmentation.

Casey's serves up a 16% increase in conversion rate with their data.


With Salesforce, we feel confident in the future of our business even in challenging economic times because of the increase in customer connection and internal efficiencies we’ve achieved by consolidating to one, real-time platform.

Art Sebastian

Art Sebastian, VP, Digital Experience, Casey’s

Top brands are making moments more authentic and efficient.



Find the best solution at a price that works for you.

Capture, unify, segment, and activate all your data with a single source of truth for every customer.
* All per month products require an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

Hear what experts are saying about Salesforce.


Salesforce drove 50% more customer engagement.

In this commissioned TEI study from Forrester Consulting, discover how Marketing Cloud Customer Data Platform delivers success now.

Experience a customer data platform built for your industry.


Treat your data better when it’s all together.

Build a single source of truth for patient or healthcare provider data, while meeting HIPAA-compliant responsibilities, by automating cohesive journeys across every touchpoint. With a single, user-friendly interface, marketers can unify data and segment consumers. And, you can also power personalized engagement for patient journeys, new commercial launches, provider education, enrollments, billing reconciliation, and more.

Understand your shoppers from a single source of truth.

Deepen your knowledge of customers with a single view across marketing, commerce, and loyalty data. Identify key audiences, and increase frequency of purchase through 1-to-1 personalized communications, recommendations, and promotions on customers’ preferred channels.

Deepen relationships with your clients and customers.

Strengthen relationships across individuals and accounts to deliver proactive service at scale. Connect marketing and enterprise data and enrich it with analytics and insights to power lifecycle marketing across banking, insurance, wealth management, and payments. Create a single, unified view of your clients and customers, and deliver personalized and compliant customer engagement across channels.

Know your customers better with our expert guidance and resources.


Ready to learn more about Marketing Cloud? Let's chat.

Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help. No credit card required. No software to install. Get hands-on with our leading digital marketing platform — powered by the world’s #1 CRM.