Data Cloud For Marketing

Deliver success now with real-time moments for every customer.


Unlock the value of real-time customer data.

Save time and optimize spend with automated engagement,
intelligent segmentation, and real-time activation.


Automatically connect all your data in real-time.

Reach faster time to value with real-time data unification across Salesforce and beyond. Reconcile identities and gain a complete view of each customer.

Build intelligent real-time audiences faster.

Make every engagement personalized, cost-efficient, and scalable across email, mobile, web, and advertising with automation.

Act on real-time data and insights.

Make better decisions, save time, and lower costs by understanding your customer in any moment through AI-powered intelligence and analytics.

Extend your data with an open ecosystem.

With a network of trusted partners, easily connect your data from anywhere. Integrate your own AI, enrich customer profiles, and activate trusted, first-party ad data without the need for custom integrations.

Learn how to personalize your marketing moments across the full customer journey with Data Cloud.


Understand every customer with a single source of truth.


Leave no data behind.

Collect and unify data from anywhere including Salesforce, AppExchange, and partners, plus the unmatched scale of hundreds of MuleSoft industry-leading APIs.

Match data to a person to unlock customer value.

Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.

Increase conversions with 1-to-1 personalization.

Activate your data across your engagement platforms for 1-to-1 personalized messaging and experiences.

Engage customers with trust.

Track consent and preference management when building segments and activating data.

Make your data smarter.

With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.

Make better decisions faster.

Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimize your spend and segmentation.

See how F1 wows fans with Data Cloud.

Watch 500 million fans worldwide connect on and off the track

Casey's serves up a 16% increase in conversion rate with their data.


With Salesforce, we feel confident in the future of our business even in challenging economic times because of the increase in customer connection and internal efficiencies we’ve achieved by consolidating to one, real-time platform.

Art Sebastian

Art Sebastian, VP, Digital Experience, Casey’s

Top brands are making moments more authentic and efficient.



Data Cloud for Marketing Pricing


Data Cloud Starter for Marketing

Bring real-time moments to every customer.
$ 108,000
(billed annually)

*This edition requires an annual contract

Data Cloud pricing is consumption-based. Consumption is paid for using Data Services Credits and Segmentation & Activation Credits. Data Cloud Starter includes 10 million Data Services Credits and 5TB of data storage. See detailed pricing for more information.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.


Hear what experts are saying about Salesforce.


Salesforce drove 50% more customer engagement.

In this commissioned TEI study from Forrester Consulting, discover how Data Cloud For Marketing delivers success now.

Become a customer company with unified real-time data.


Treat your data better when it’s all together.

Build a single source of truth for patient or healthcare provider data, while meeting HIPAA-compliant responsibilities, by automating cohesive journeys across every touchpoint. With a single, user-friendly interface, marketers can unify data and segment consumers. And, you can also power personalized engagement for patient journeys, new commercial launches, provider education, enrollments, billing reconciliation, and more.

Understand your shoppers from a single source of truth.

Deepen your knowledge of customers with a single view across marketing, commerce, and loyalty data. Identify key audiences, and increase frequency of purchase through 1-to-1 personalized communications, recommendations, and promotions on customers’ preferred channels.

Deepen relationships with your clients and customers.

Strengthen relationships across individuals and accounts to deliver proactive service at scale. Connect marketing and enterprise data and enrich it with analytics and insights to power lifecycle marketing across banking, insurance, wealth management, and payments. Create a single, unified view of your clients and customers, and deliver personalized and compliant customer engagement across channels.

Know your customers better with our expert guidance and resources.



Skill up on Data Cloud For Marketing on Trailhead.


Learn how to use customer data platforms to deliver more customer value.


Ready to learn more about Marketing Cloud? Let's chat.

Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help. No credit card required. No software to install. Get hands-on with our leading digital marketing platform — powered by the world’s #1 CRM.