Make every marketing moment smarter with Marketing Cloud Customer Data Platform.

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere.

That's a tall order for any marketer.

Marketing Cloud Customer Data Platform can help keep you centered with a single source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

See Marketing Cloud Customer Data Platform in action.

See first-hand how Marketing Cloud Customer Data Platform helps you collect and unify all your customer data — so you can humanize every moment.

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Know Your Customers

Unify all your data — from anywhere — for a complete view of your customers.

Salesforce CDP dashboard on a mobile device displaying connected data sources

Customer 360 Truth

Build your Single Source of Truth.

Bring your customer data into one place to run segmentation, personalization, activation, and analytics, putting the customer at the center of everything you do.

Explore Customer 360 Truth

Build a single source of truth.

Create a unified customer profile across all touchpoints by connecting identities, engagement data, customer orders, loyalty, marketing journeys, and privacy management.

Match data to a person.

Reconcile identities through a common ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles.

Bring all your data under one roof.

Leave no data behind. Capture and unify data from anywhere with a high-scale data ingestion service, plus the power of Mulesoft’s industry-leading APIs.

Understand your audience across your organization.

Know your customer everywhere. Give every interaction context and relevance by connecting your marketing to sales, service, commerce and more.

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Trouble with customer data? A CDP can help.

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Segment Your Data

Build smarter audience segments with data from anywhere with a user-friendly, drag-and-drop platform.

Salesforce CDP dashboard on a mobile device displaying audience segments

Build any way you want.

Build highly targeted customer audience segments with custom strings of contact- or event-level data from marketing, commerce, sales, or service.

Test and optimize on the fly.

With unified customer data, quickly get accurate population counts of your target audiences, and build customer segments on the fly.

Manage audiences with ease.

Manage all your segmentation and targeting efforts from one central, user-friendly interface.

Segment smarter.

Segments have gotten smarter with type-ahead functionality, plus AI that democratizes the power of big data analytics for marketers.

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See how customer data helps grow your audience — and your business.

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See how customer data helps grow your audience — and your business.

READ THE BLOG

Activate Data Anywhere

Activate data from anywhere across your organization for more connected, personalized experiences.

Salseforce CDP dashboard on a mobile device displaying data for activation

Reach customers at every step of their journey.

Activate your customer data across any advertising, messaging, or engagement platform — from Marketing Cloud, to Commerce Cloud, or an external platform of your choice.

Make every experience compliant.

Stay compliant with the GDPR and CCPA easily, with safe provisioning measures and dashboards for opt-outs and consent flags.

Engage customers on a 1-to-1 level.

With unified customer profiles, you can deliver the right content to the right customer on the right channel. Also, you can determine and predict their next best action.

Open access.

Put your customer data to work. With open access, brands can unlock the power of 7,000 connected apps through AppExchange.

Analyze and Adapt Quickly

Connect every customer to their engagement behavior with AI-driven, cross-channel insights so you can adjust your marketing efforts — and audience segments — accordingly.

Salesforce CDP dashboard on a mobile device displaying engagement metrics

Enrich and analyze unified profiles.

Calculate a customer's lifetime value or engagement score with Calculated Insights to further analyze and enrich unified profiles.

Connect to business intelligence tools.

Visualize and explore audience data in the world's leading business intelligence platform, Tableau, and enhance your marketing optimizations with audience insights in Marketing Cloud Intelligence — all via our native CDP connectors.

Activate smarter.

Leverage the power of Einstein to create intelligent segments and improve activation efforts with more control and precision, helping boost your engagement metrics.