Discover Salesforce's Single Source of Truth.

Meet Customer 360 Audiences, part of Single Source of Truth. Use our customer data platform (CDP) to give customers the personalized experiences they love.

See Customer 360 Audiences in action.

Discover the CDP that captures, unifies, and activates your audience data to deliver more personalized customer experiences.

Know Your Customers

Unify all your data for a complete view of your customers.


Build a single source of truth.

Create a unified customer profile across all touchpoints by connecting customer identites, data, marketing journeys, and privacy management with Salesforce Single Source of Truth.

Match data to a person.

Unify customer profiles through a common ID connecting CRM, and other data sources, like marketing clouds, commerce systems, data warehouses, and more.

Bring all your data under one roof.

Connect every source of your audience data together. Unify across teams, devices, and systems for a single source of truth.

Understand your audience across your organization.

Make every interaction relevant to the customer by connecting marketing to sales, service, commerce, and more.


Get tools and resources to build a data-driven ad strategy.


Segment Your Data

Build targeted audience segments with a user-friendly, drag-and-drop interface.


Segment any way you want.

Put together any string of contact- or event-level data to build highly specific, custom audience segments.

Test and optimize on the fly.

With unified customer data, quickly get accurate population counts of your target audiences, and build customer segments on the fly.

Manage audiences with ease.

Manage all your segmentation and targeting efforts from one central, user-friendly interface.


See how customer data helps grow your audience — and your business.


Personalize Anywhere

Activate your audience data across every marketing channel.


Reach customers at every step of their journey.

Activate your customer data across every advertising channel, whether that's Marketing Cloud or an external platform.

Make every experience compliant.

Stay compliant with the GDPR and CCPA easily, with safe provisioning measures and dashboards for opt-outs and consent flags.

Engage customers on a 1-to-1 level.

With unified customer profiles, you can deliver the right content to the right customer on the right channel. Also, you can determine and predict their next best action.

Analyze and adapt quickly.

With AI-driven, cross-channel insights, tie every customer to their engagement behavior, and adjust your marketing efforts — and audience segments — accordingly.


Trouble with customer data? A CDP can help.



Get a more in-depth look at our CDP.





Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.