Marketing Cloud Personalization

Automate AI-powered, 1-to-1 moments in real time for marketing, sales, and service.


Treat every customer as a unique individual.

Use real-time and historical data to deliver personalized content and relevant offers to each customer.


Create personalized web experiences.

Optimize your website with dynamic content to cater to each customer’s needs in real time.

Connect journeys across channels.

Engage your customers wherever they are — across web, email, call centers, and more. Send messages based on browsing history, purchase history, or even what’s back in stock.

Make real-time offers that drive conversions.

Use in-the-moment data to deliver engaging product and content offers across your marketing.

Use real-time data when it’s most relevant — right now.


Reach customers in the perfect moment.

Deliver relevance and value to your customers whenever they engage with your brand.

Automate AI-driven customer journeys.

Create, automate, and manage intelligent, always-on customer journeys that learn as they go.

Get fast time to value.

Boost efficiency with simple implementation. Get up and running quickly, executing major use cases out of the box.

Top brands are making interactions smarter, easier, and faster.

See how more top brands are personalizing experiences with Salesforce.


Make personalization effective and easy.


Drive revenue with behavioral and product triggers.

Automatically notify your customers when their favorite products are in stock.

Connect to sales and service data.

Inspire next best actions for customers by linking your CRM and service data.

Deliver 1-to-1 recommendations with AI.

Combine Einstein-driven algorithms together, powered by real-time data, to engage customers on a 1-to-1 level.

Deliver smarter engagement that drives revenue.

With Einstein, you can more efficiently determine next best actions based on business value and customer preference.

Combine A/B testing with personalization.

Launch A/B tests and view results in real time to optimize on the fly.

Design and deploy surveys to website visitors.

Draw from response data to inform customer experiences in real time.

Get the resources to know your customers better.



Gartner® names Salesforce a Magic Quadrant™ Leader for Personalization Engines.


Discover the state of marketing data today.


See why personalization impacts the future of marketing performance.


Questions? We'll put you on the right path.

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