Create complete data profiles

Combine all of your data from any source to deliver more personalized marketing experiences.

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Capture all your customer data.

Unleash the power of the only DMP that captures, stores, and unifies data that goes beyond advertising.

Segment your audience more precisely.

Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
 

Reach your customers — no matter where they are.

Use a powerful device graph to understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment.

Get a better understanding of your customer.

Unify disparate data sources to get a deeper understanding of your target audience.
 

Discover new insights

Respond to new data signals and sources to identify new audiences.

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Segment your audience more intelligently.

Use AI to analyze billions of data signals across all customer attributes and actions to develop new target audiences.

Gain insights that drive results.

Analyze unlimited event-level data attributes to understand the customer journeys that drive campaign lift.
 

Time perfect customer journeys.

Base the cadence of the customer experience on data, and know the perfect time to engage.

Drive your data science with Einstein.

Uncover previously unnoticed insights by performing sophisticated data science analysis on massive datasets with Einstein.
 

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Manage consent

Leverage an industry-leading native consent management framework to maintain trusted relationships with customers.

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Get the tools to make compliance easier.

Make compliance easier with automation on the best-in-class solution, so you can spend more time strategizing and less time worrying about red tape.

Customize to match your privacy policy.

Manage consent with flexibility for different data uses and regions.
 

Handle consent across multiple markets.

Manage multiple policy regimes around the globe to match different trends, regulations, and audiences.

Adapt to unexpected changes quickly.

Shift audiences and customize consent management frameworks for different regulatory environments, and get your business one step closer to being change-proof.
 

Customer Success Story

Conagra cooks up more effective advertising with Audience Studio.

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Marketing Resources

Learn more about Audience Studio.

 
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See how Audience Studio customizes customer journeys with Farmers Insurance.

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Capture, unify, and activate your data with Audience Studio.

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Case Study

See how PSA Peugeot Citroën uses data to customize content delivery.

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