Marketing Cloud Engagement

Build customer relationships with marketing automation and personalize journeys across channels.

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Learn about our latest Engagement innovations

Astro walking in front of an online storefront in a mobile device. Callouts show back-end analytics and an SMS message for 20% off.

What’s new in marketing engagement?

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Create a privacy-friendly email strategy.

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Enhance user journeys with real-time engagement.

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Build personalized, scalable advertising.

Do more with your marketing in every moment.

See how Marketing Cloud Engagement powers meaningful customer journeys and personalized experiences across any channel.

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Meet them on mobile.

Reach customers on their preferred mobile channels with personalized communication.

Engage them with email.

Improve engagement with targeted, scalable messaging and content — from triggers to promotions.

Give them compelling content.

Use your first-party data to activate personalized, targeted advertising across any channel and ad network.

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Study these four successful customer journeys — all mapped out.

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A mobile device showing a "Welcome Back" screen on an online storefront with some recommended products. A text message bubble shows a message prompting the user to get 20% off their next purchase.

Deliver engaging journeys with simple tools.

Make every moment count.

Use customer data to predict preferences and automate messages for more relevant, efficient customer interactions.

Connect experiences with ease.

Build journeys with a user-friendly, drag-and-drop interface. Unify customer journeys under a single view.

Adapt to anything.

Adjust campaigns and journeys at the speed of your customer. Analyze campaign results and optimize performance.

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Kelly Bentubo | Salesforce Architect at CCG IQ

“Salesforce Marketing Cloud has been instrumental for our fast-paced business to ensure that we are messaging the right person the right content at the right time!”

Chris Moody | Senior Manager, Business Systems & Analytics, Overdrive

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See how brands build relationships every moment.

Read customer stories

Make marketing engagement effective — and easy.

Create seamless customer journeys.

Win new customers and engage current ones with relevant, connected customer journeys.

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Engage in the inbox and win subscribers.

Build and automate personalized email campaigns.

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Keep in touch with your customers with mobile messaging.

Send relevant content to every customer’s preferred channel and device.

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Deliver personalized advertising anywhere.

Activate first-party data to personalize advertising across channels.

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Boost engagement and save time with AI.

Send the right message at the right time with AI-powered insights.

Analyze all your campaigns in one place.

Get a single view of campaign performance with prebuilt dashboards for email, mobile, and journeys.

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Create moments that matter to your industry.

Communications and Media

Turn engagement into a main event.

Reach new audiences and gain subscribers with intelligent, data-driven marketing across channels. Create compelling digital campaigns for every moment — from onboarding to announcements, recommendations, and beyond. Automate and optimize them in real time.

Financial Services

Accompany your customer’s financial journey at every step.

Engage across the entire customer, client, or member lifecycle in real time with personalized multichannel journeys. Capture key moments, like a customer’s first request for mortgage information or a client’s inquiry into your company’s policies.

Healthcare

Keep a pulse on your customers and patients.

Deliver the meaningful, personalized interactions that today’s patients and members expect. By delivering cohesive digital-first patient and member journeys across their preferred devices and channels, you can build trust, loyalty, and lifelong relationships with each patient and member.

Life Sciences

Develop lasting customer relationships at every step.

Today’s consumers now require deeper understanding, more self-service tools, and consistent, personalized interactions at every touch point of your business. By delivering digital-first HCP and direct-to-consumer journeys across their consumers’ preferred devices and channels, you can build trusted relationships.

Tech

Deliver state-of-the-art marketing in the right moment.

Deliver marketing as cutting edge as the products you make. Captivate potential and existing customers with personalized messaging across channels and platforms. With advanced analytics, deep insights, and AI, you can optimize campaigns to deliver the right content at the right moment.

Manufacturing

Assemble engaging customer journeys.

Build cohesive, personalized, digital-first touchpoints along every moment in the customer, dealer, and distributor journey. Engage customers and cultivate leads with relevant messaging, at the right time and with the right frequency for customers, consumers, and distribution channels for service updates, warranty renewals, and more.

Retail and Consumer Goods

Acquire and engage loyal customers.

As customers move into more digital channels, brands must harness a single view of their customers to consistently deliver cohesive, personalized experiences — creating moments that matter.