Marketing Cloud Engagement

Build customer relationships efficiently with personalized marketing and automated journeys.

Connect and automate every moment — across every channel.


Deliver seamless journeys.

Automate intelligent customer experiences by creating smart cross-channel experiences, optimizing channel selection, and personalizing each moment.

Engage customers with email and mobile.

Orchestrate relevant messaging with scalable content to create connected moments with messages that are relevant to each customer.

Optimize performance and effectiveness.

Increase conversion with embedded AI and analytics to locate the perfect send time, send frequency, and content for each audience member.

Reduce costs with targeted advertising.

Gain key insights to improve efficiency and maximize ROI by mobilizing first-party data to increase purchase intent, improve return on ad spend, and acquire new customers.

Make marketing engagement effective — and easy.


Create seamless customer journeys.

Win new customers and engage current ones with relevant, connected customer journeys.

Engage in the inbox and win subscribers.

Build and automate personalized email campaigns.

Keep in touch with mobile messaging.

Send relevant content to every customer’s preferred channel and device.

Reduce costs by delivering highly targeted advertising.

Activate first-party data to suppress current customers and personalize advertising across channels.

Boost engagement and save time with AI.

Increase marketing productivity by leaning on AI-powered insights to send the right message at the right time.

Optimize all your campaigns in one place.

Get a single view of campaign performance with prebuilt dashboards for email, mobile, and journeys.

Humana puts patient needs at the center of every moment.


Marketing Cloud makes it a lot easier for us to stay in touch with our customers. It really allows us to hone into that moment, in their preferred channel, and deliver something that’s relevant for them.

Shivani Srivastava

Associate Vice President and Product Head of Marketing Technology, Humana

See how brands build relationships every moment.



Whatever your business, we have a solution for you.

* This edition requires an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.


Gartner Magic Quadrant for Multichannel Marketing Hubs

In the 2022 Magic Quadrant for Multichannel Marketing Hubs, Gartner evaluated 17 different multichannel marketing hub vendors. In the report, Salesforce was named as a Leader. See how Salesforce compares to other vendors in the full report.

Study these four successful customer journeys — all mapped out.

See how Salesforce helps you bring real moments of connection to integrated and immersive customer journeys.

Turn engagement into a main event.

Reach new audiences and gain subscribers with intelligent, data-driven marketing. Deliver compelling content to drive consumption — from announcements to recommendations and beyond. Increase productivity by automating campaigns at scale across platforms.

Personalize your customer’s experience at every step of their financial journey.

Engage across the entire customer, client, or member lifecycle in real time with personalized multichannel journeys. Personalize journeys using data that captures those important moments like about buying a first home, to individual investments or even the right insurance policies.

Keep a pulse on your customers and patients.

Build trusted Patient, Member and Healthcare Provider (HCP) relationships with every moment in their digital journey across your organization. Engage with personalized relevant communications on the right channel in real time and optimize campaigns over time to meet their needs.

Develop lasting customer relationships at every step.

Today’s consumers now require deeper understanding, more self-service tools, and consistent, personalized interactions at every touch point of your business. By delivering digital-first HCP and direct-to-consumer journeys across their consumers’ preferred devices and channels, you can build trusted relationships.

Deliver state-of-the-art marketing in the right moment.

Grow your sales pipeline. Engage prospects and existing customers with personalized messaging at every touchpoint. With advanced analytics, actionable insights, and AI, you can optimize campaigns to deliver relevant content at the right moment in the buying process.

Assemble engaging customer journeys.

Build stronger, more meaningful customer relationships. Deliver personalized, digital-first touch points along every moment in the customer, dealer, partner, and distributor journey. Engage customers and cultivate leads with relevant messaging, on the right medium, at the right time, and with the right frequency for things like service updates, order changes, new offers, and more.

Acquire and engage loyal customers.

As customers move into more digital channels, brands must harness a single view of their customers to consistently deliver cohesive, personalized experiences — creating moments that matter.

Ready to learn more about Marketing Cloud? Let's chat.

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