Meet Journey Builder.

Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign management.

See Journey Builder in action.

Learn how to create seamless customer experiences across every touchpoint including email, mobile, advertising, the web, direct mail, sales, commerce, and service.

Listen for customer cues

Identify the moments that define the customer journey, and use them to power 1-to-1 relationships.


Understand your customers with comprehensive data.

Harness all of your customer data from any source based on attributes, browsing behaviors, and purchase history to build personalized messaging.

Make every moment count.

Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases.

Be prepared for changing preferences.

Continually adjust customers’ paths based on their current and predicted behavior.

Connect the entire experience

Align your message across every marketing channel.


Visualize your strategies with journey mapping.

Lay out visual customer journeys — either simple or complex — for reference and revision.

Use one voice across every marketing channel.

Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps — so your customers get the right information, wherever they are.

Connect every department.

Unite marketing, commerce, sales, and service in the overall customer journey to increase engagement and satisfaction.

Ready to create customer journeys? Get the map.

See how top marketers build customer journeys to boost acquisition, onboarding, engagement, and retention.

Adapt with each customer

Act on the changing wants and needs of your customer in the moment.


Anticipate changes in customer behavior.

Set and maintain automated journey logic for customer engagement, decisions, random journey splits, and content tests — so you’re ready for everything.

Scale with your business.

Deliver simple or complex personalized journeys for hundreds to millions of individual customers.

Analyze to deliver the best experience.

Leverage reporting to take action on performance and changing trends.

Discover Distributed Marketing

Equip your extended teams to easily market and sell while staying on brand.


Inspire alignment with corporate brand standards.

Create branded journeys for teams such as independent owners and franchisees across email, mobile, and advertising in Marketing Cloud.

Grant access to approved content.

Create on-brand, personalized content with native tools in Sales Cloud, Service Cloud, and Community Cloud. Then, make it readily available to local teams around the globe.

Understand engagement with deep analytics.

Analyze individual engagement or aggregate journey data to optimize each customer journey.

Connect corporate marketing and local partner networks.


Marketing Resources

Learn more about customer journey management.



Journey Resources


Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help. Or, check out our packaging guide to learn more.