Loyalty Management

Actively engage customers and keep them coming back with personalized loyalty programs.

Earn a lifetime of loyalty from your customers.


Launch your program and innovate quickly.

Use out-of-the-box, automated processes that accelerate time to market with pre-built use cases for your industry.

Personalize every moment.

With a single source of truth for each member, personalize rewards, benefits, and offers based on member behaviors and interests.

Create a consistent member experience.

Connect loyalty to the wider customer experience with integration-ready APIs — from purchases, to customer service, in-person expeirences, and more.

Drive performance and profitability.

Measure business impact with real-time analytics and over a dozen out-of-the-box dashboards. Track promotion and program performance, member engagement, satisfaction, and more.

Deliver a connected loyalty program woven through your entire customer experience.


Increase customer lifetime value (CLV) with a unified data strategy.

Get valuable insights on both your loyalty program and marketing impact with a holistic view of your members and their interactions.

Unify every experience into a connected loyalty ecosystem.

With Marketing Cloud Customer Data Platform, you can segment audiences based on loyalty data and thread it through every customer touchpoint.

Create a single source of truth for member data.

Deliver more dynamic and personal loyalty experiences for customers by removing silos and connecting member data across multiple systems.

Configure programs with a flexible end-to-end platform.

Quickly design unique, engaging programs across every industry with intuitive customization options and a proven, scalable infrastructure.

Top brands are winning customers' hearts with Salesforce.


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