Marketing Cloud Account Engagement

Drive efficient growth with marketing and sales alignment.
 
 

Win customers with scaled, personalized outreach across marketing, sales, and service.

 

Automate cross-channel journeys.

Deliver personalized moments automatically with relevant content.

Close deals faster.

Accelerate deal velocity with artificial intelligence and engagement insights.

Optimize marketing performance.

Know how every activation influences pipeline with real-time data.

Unite on one platform.

Drive marketing and sales alignment with a single source of truth.
 

Scale and automate your B2B marketing.

 
 
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Customize journeys with easy-to-create assets.

Build dynamic and personalized emails and landing pages with clicks, not code.
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Alert sales when a prospect is most engaged.

Give reps full visibility into prospect engagement and seamlessly pass along leads.
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Connect your marketing tech stack.

Trigger webinar registrations, survey sends, and SMS sends in your automated journeys.
 
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Scale efforts with artificial intelligence.

Take the guesswork out of lead and account scoring through data-driven insights.
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Showcase impact on revenue.

Connect your marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus.
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Get started with account-based marketing.

Align sales and marketing on key accounts using account-based scoring and ABM analytics.
 
 
 

Create a system of efficient growth like NI.

 
 

Building these audiences inside of Salesforce is a critical first step for us to be able to achieve targeted demand at scale. Without it, we’d be unable to direct our efforts, our reach, or our dollars, or be able to demonstrate how marketing is serving as a growth driver to our business.

Jared Aho

Marketing Director, Mobility and Aerospace, NI
 
 

See how top brands speak to every buyer.

 

Find the best solution at a price that works for you.

* All per month products require an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
 
 

Salesforce is named a Leader in the 2022 Gartner Magic Quadrant.

Learn why Salesforce has been recognized for our ability to execute and completeness of vision.
 

Get hands on with Account Engagement.

See how Salesforce helps B2B marketers launch fast.
 

Experience marketing account engagement built for your industry.

 

Understand your buyers with advanced insights.

Get started with account-based marketing by aligning your sales, service, and marketing teams on one platform. Account-based marketing and Engagement History dashboards give sales complete insights into how customers interact with marketing efforts. Seamless lead passback easily allows marketing to send the most engaged prospects to sales.

Unify your teams around the client.

 
Align your sales, service, and marketing teams on one platform. Account-based marketing and Engagement History dashboards give sales complete insights into how your clients interact with marketing efforts. AI scoring and grading allows you to send only the most engaged prospects to sales.

Build automated, personalized buyer journeys.

 
Bring in high-quality leads and create customized digital journeys for your customers and partners. Engagement Studio enables seamless lead nurturing. Mobile-optimized forms allow you to capture leads at trade shows with ease. Automation rules make it easy to automate routine tasks and outreach, ensuring no lead falls through the cracks.

Unify all your marketing efforts.

 
Create personalized customer journeys for partners and advertisers through Engagement Studio’s automated nurture campaigns. Score prospects using AI, and seamlessly pass the most engaged prospects along to sales. Because everything is on the Salesforce Platform, you can bring B2B and B2C outreach together using the Marketing Cloud suite.

Inspire healthier customer relationships.

 
Engage providers and payers in personalized digital journeys, allowing you to build relationships and stay top-of-mind with cross-channel content. Account-based marketing and Engagement History dashboards give sales complete insights into how customers interact with marketing efforts. Align with sales and pass along leads with ease.
 
 
 

Ready to learn more about Marketing Cloud Account Engagement? Let's chat.

Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help. No credit card required. No software to install. Get hands-on with our leading digital marketing platform — powered by the world’s #1 CRM.