Marketing Cloud Account Engagement

Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service.
 
 

Drive efficient growth with marketing and sales alignment.

 

Generate more pipeline.

Automate journeys with relevant content across channels.

Close deals faster.

Accelerate deal velocity with sales alerts and engagement insights.

Optimize ROI.

Know how every activation influences sales pipeline to increase ROI.

Unite on one platform.

Align marketing and sales with a single source of truth.
 

Scale and automate your B2B marketing.

 
 
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Customize journeys with easy-to-create assets.

Build dynamic and personalized emails and landing pages with clicks, not code.
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Alert sales when a prospect is most engaged.

Give reps full visibility into prospect engagement and seamlessly pass along leads.
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Connect your marketing tech stack.

Easily segment based on engagement with your webinar, survey, and video apps.
 
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Scale efforts with artificial intelligence.

Take the guesswork out of lead and account scoring through data-driven insights.
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Showcase impact on revenue.

B2B Marketing Analytics Plus gives you predictive insights and connects your marketing back to ROI.
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Get started with account-based marketing.

Account-based scoring and ABM analytics help marketing and sales align on key accounts.
 
 
 

Create a system of growth like NI.

 
 

Building these audiences inside of Salesforce is a critical first step for us to be able to achieve targeted demand at scale. Without it, we’d be unable to direct our efforts, our reach, or our dollars, or be able to demonstrate how marketing is serving as a growth driver to our business.

Jared Aho

Marketing Director, Mobility and Aerospace, National Instrument
 
 

See how top brands speak to every buyer.

 
 

Find the best solution at a price that works for you.

* All per month products require an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
 
 

Salesforce is named a Leader in the 2021 Gartner Magic Quadrant.

 

Get hands on with Account Engagement.

See how Salesforce helps B2B marketers launch fast.
 

Experience marketing account engagement built for your industry.

 

Understand your buyers with advanced insights.

Get started with account-based marketing by aligning your sales, service, and marketing teams on one platform. Account-based marketing and Engagement History dashboards give sales complete insights into how customers interact with marketing efforts. Seamless lead passback easily allows marketing to send the most engaged prospects to sales.

Unify your teams around the client.

 
Align your sales, service, and marketing teams on one platform. Account-based marketing and Engagement History dashboards give sales complete insights into how your clients interact with marketing efforts. AI scoring and grading allows you to send only the most engaged prospects to sales.

Build automated, personalized buyer journeys.

 
Bring in high-quality leads and create customized digital journeys for your customers and partners. Engagement Studio enables seamless lead nurturing. Mobile-optimized forms allow you to capture leads at trade shows with ease. Automation rules make it easy to automate routine tasks and outreach, ensuring no lead falls through the cracks.

Unify all your marketing efforts.

 
Create personalized customer journeys for partners and advertisers through Engagement Studio’s automated nurture campaigns. Score prospects using AI, and seamlessly pass the most engaged prospects along to sales. Because everything is on the Salesforce Platform, you can bring B2B and B2C outreach together using the Marketing Cloud suite.

Inspire healthier customer relationships.

 
Engage providers and payers in personalized digital journeys, allowing you to build relationships and stay top-of-mind with cross-channel content. Account-based marketing and Engagement History dashboards give sales complete insights into how customers interact with marketing efforts. Align with sales and pass along leads with ease.
 
 
 

Ready to learn more about Marketing Cloud Account Engagement? Let's chat.

Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help. No credit card required. No software to install. Get hands on our leading digital marketing platform — powered by the world’s #1 CRM.