Marketing Cloud Account Engagement

Personalize relationships. Drive demand. Work more efficiently with sales and service.

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What’s new in Account Engagement?

 
 
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Guided Tour

Explore Marketing Cloud Account Engagement.

 
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Video

See how Marketing Cloud Account Engagement supports ABM.

 
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Guide

Do more with less with Account Engagement. Here's how to get started.

 
 

Drive productivity by partnering with sales teams.

Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service.

 
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Automate journeys for high-quality leads.

Nurture leads and stay top-of-mind with relevant content across channels.
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Align with sales and service to close deals efficiently.

Give sales and service full visibility into prospect engagement, and seamlessly pass along leads.
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Cut costs by optimizing marketing touch points.

Leverage analytics to understand ROI for your top campaigns, and connect it to the sales pipeline.
Take a guided tour
 

Drive demand and build relationships.

 

Drive productivity with easy-to-use AI.

Save time and scale efforts through data-driven insights, and easily pass this info to sales.

Get started with account-based marketing.

Account-based scoring and ABM analytics help marketing and sales align on key accounts.

Personalize campaigns with third-party apps.

Easily segment based on engagement with your webinar and survey apps, and connect video to your emails.
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Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal

“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.”

Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal
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See how these brands speak to every buyer.

 
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Read customer stories
 
 

Learn how Marketing Cloud Account Engagement helps you scale your marketing.

 

Customize journeys with easy-to-create assets.

Build dynamic and personalized emails and landing pages with clicks, not code.

Alert sales when a prospect is most engaged.

Give reps full visibility into prospect engagement and seamlessly pass along leads.

Connect your marketing tech stack.

Easily segment based on engagement with your webinar, survey, and video apps.
 

Scale efforts with artificial intelligence.

Take the guesswork out of lead and account scoring through data-driven insights.

Showcase impact on revenue.

B2B Marketing Analytics Plus gives you predictive insights and connects your marketing back to ROI.

Get started with account-based marketing.

Account-based scoring and ABM analytics help marketing and sales align on key accounts.
 

Experience marketing account engagement built for your needs.

 

Understand your buyers with advanced insights.

Get started with account-based marketing by aligning your sales, service, and marketing teams on one platform. Account-based marketing and Engagement History dashboards give sales complete insights into how customers interact with marketing efforts. Seamless lead passback easily allows marketing to send the most engaged prospects to sales.
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Unify your teams around the client.

 
Align your sales, service, and marketing teams on one platform. Account-based marketing and Engagement History dashboards give sales complete insights into how your clients interact with marketing efforts. AI scoring and grading allows you to send only the most engaged prospects to sales.
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Build automated, personalized buyer journeys.

 
Bring in high-quality leads and create customized digital journeys for your customers and partners. Engagement Studio enables seamless lead nurturing. Mobile-optimized forms allow you to capture leads at trade shows with ease. Automation rules make it easy to automate routine tasks and outreach, ensuring no lead falls through the cracks.
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Unify all your marketing efforts.

 
Create personalized customer journeys for partners and advertisers through Engagement Studio’s automated nurture campaigns. Score prospects using AI, and seamlessly pass the most engaged prospects along to sales. Because everything is on the Salesforce Platform, you can bring B2B and B2C outreach together using the Marketing Cloud suite.
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Inspire healthier customer relationships.

 
Engage providers and payers in personalized digital journeys, allowing you to build relationships and stay top-of-mind with cross-channel content. Account-based marketing and Engagement History dashboards give sales complete insights into how customers interact with marketing efforts. Align with sales and pass along leads with ease.
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Pricing

Whatever your business, we have a solution for you.

* All per month products require an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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Strengthen your strategy with our expert-led B2B marketing resources.

 
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E-book

Read our account-based marketing guide.

Read More
The B2B Marketer’s Guide to Account-Based Marketing
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E-book

Discover 7 inspiring B2B campaigns.

Learn More
7 Inspiring B2B Marketing Campaigns
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E-book

Learn 9 ways B2B marketers should be using AI.

Read More
9 Ways B2B Marketers Should Be Using AI
 
 
 

Questions? We'll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else.  Our knowledgeable reps are standing by, ready to help.  
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