Marketing Cloud Intelligence

Optimize spend and customer value with automated reporting and a unified view of marketing data.

 
 
 

Automate your most pressing marketing data challenges.

Continually optimize your marketing spend and performance across every campaign.

 

Unify every marketing channel, campaign, and platform.

Bring all your data together with a robust, always-up-to-date API library and AI-driven connection tools.

Visualize, analyze, and share insights with ease.

View data your way with buildable dashboards, automated AI insights, and collaborative reporting.

Deepen insights with marketer-friendly analytics tools.

Optimize your ecommerce sales, forecast and pace paid media spend, and analyze your multi-touch attribution models.
 

Experience the difference of an intelligence platform made for marketers.

 

Get started quickly with clicks, not code.

Stay agile with ready-made apps, automated data preparation, and marketer-friendly dashboarding — no data expert needed.

Equip every marketing stakeholder.

Help your teams make smarter, more efficient decisions with powerful insight and collaboration tools.

Optimize every marketing investment with Einstein.

Increase productivity, surface insights across data, and uncover hidden areas to increase and decrease spend based on ROI.
 
 
 

Intelligence's impact has been very positive. Our marketing teams spend more time doing value-added work, rather than pouring time and resources into manual processes around analytics and reporting.”

Nick Wojdyla, Digital Marketing Leader, Cummins Inc.
 
 
 

Top brands are driving more ROI with their data.

 
 
 

Unify all your marketing data on a single platform.

 

Bring all your marketing data together.

Connect any data in just a few clicks with an up-to-date API connector library.

Prepare your data for accurate, trusted insights.

Unify and verify your data with a visual data model and automated alerts.

View and analyze your results.

Build dashboards with a marketer-friendly design suite, including more than 60 ready-made charts.
 

Uncover insights with AI.

Let Einstein do the work for you to find insights across millions of data points.

Share and collaborate with the entire marketing team.

Create reports in any format, export to databases, and easily share with a built-in Slack integration.

Harness the resources of a community of marketing innovators.

Discover and install apps, widgets, and connectors made by our community of data experts.
 
 

Meet marketing intelligence built for your needs.

Keep a pulse on marketing performance.

 
Meet your customers, patients, and providers with trusted messaging at every moment. With Marketing Cloud Intelligence, you can prove — and improve — the impact of your marketing across every channel and customer touchpoint.

Connect marketing to your customer’s financial journey.

 
Whether your customer opens a new credit card, takes out a loan, or sets up a new account, understand how your marketing is making them happen. With Marketing Cloud Intelligence, you can turn your disparate marketing performance and investment data into unified insights that prove business impact.

See how marketing shapes your shoppers.

 
With the rise of the digital-first customer, each moment and interaction with your shoppers must be personalized and relevant. With Marketing Cloud Intelligence, you can connect product and marketing data to create a customer-centric strategy that delights your consumers across every touchpoint.

Bring all your channels together.

 
To stave off competition, your communications and media company needs to bring disparate data across all departments into one unified data strategy. With Marketing Cloud Intelligence, you can turn your cross-channel data into a future-proof foundation for adapting your marketing for whatever comes your way.

Gain critical customer insights with cutting-edge tools.

 
Buyers have a plethora of options these days when it comes to tech services, products, or SaaS. With Marketing Cloud Intelligence, discover how your marketing efforts inspire audience engagement. And, you can even tie those efforts to service interactions and purchase decisions.

Build a complete view of your marketing data.

 
When it comes to closing new business, you need to create marketing that makes an impact. With Marketing Cloud Intelligence, you can connect your performance and investment data into a model of ROI across all your tactics — from account-based marketing to events, channels, platforms, and more.
 

Connect Marketing Cloud Intelligence to Salesforce Customer 360.

 

Intelligence + Tableau

Bring together marketing data integration and harmonization with enterprise business intelligence to maximize impact.

Intelligence + Commerce Cloud

Tie your marketing spend to commerce results with ready-made apps, connectors, and a purpose-built commerce data model.

Intelligence + Marketing Cloud

Connect to the rest of your Marketing Cloud data with connectors and ready-made apps for Personalization, Engagement, Account Engagement, and Customer Data Platform.
 

Intelligence + Slack

Easily share your marketing insights with Insights for Slack, a built-in integration for marketing collaboration via Slack.

Intelligence Reports for Engagement

With Intelligence Reports for Engagement, you can analyze, visualize, and report on email, mobile, and journey data — all within Marketing Cloud Engagement.
 

Pricing

Marketing Cloud Intelligence Pricing

Use one platform for all your marketing data, investments, KPIs, and decisions.
* All per month products require an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
 
 

Learn more about Marketing Cloud Intelligence.

 

Trailhead

Learn the basics of Intelligence, formerly known as Datorama, and how to use it.

Blog

See how Land O’Lakes uses data and insights to personalize experiences.

 
 
 

Questions? We'll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else.  Our knowledgeable reps are standing by, ready to help.