Build a single view of each customer by integrating data from any source with powerful contact management. Segment subscribers in a drag-and-drop interface using any combination of attributes at scale.
Filter data from multiple sources instantly to enhance customer segmentation. Send truly personalized messages based on purchase history, browsing activity, customer attributes, and more to precisely targeted audiences.
Send messages to the right person every time with Audience Builder from Marketing Cloud. Create a segmented marketing strategy with more precision than ever by using customer behavior and attributes from any source. Use Journey Builder to apply your customer data from Audience Builder to your email, mobile, social, advertising, and website strategies.