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The Marketer’s Field Guide

Take your customers to the next step of their journey with this comprehensive guide to marketing across all channels — in any stage of the customer lifecycle.

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Featured Resources

The Ultimate Guide to Dynamic Content

Guide

Make marketing emails feel human with dynamic content.

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5 Blueprints for Creating Email Moments

Guide

5 Blueprints for Creating Email Moments

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50 Best Practices for Email Marketers

Guide

Start using 50 proven tactics for email marketing in this moment.

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Building Journeys and Making Moments

Map

Get inspired by marketing journey sample maps.

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2020 Gartner Magic Quadrant for Multichannel Marketing Hubs

Report

Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs is here.

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Report

4,100 marketers weighed in on what’s working — and what’s not. See what they said.

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Journey Resources

See how to create customer journeys with worksheets, e-books, and an example journey map.

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Marketing Automation Software from Salesforce.

Salesforce has an aggregated wealth of marketing automation software resources that you can use to discover how marketing automation platforms, like Salesforce Marketing Cloud, can transform how your business finds new customers. On this marketing automation software resources page, you’ll find reports, white papers, webinars, and videos. You’ll find out how Marketing Cloud is helping businesses like yours use digital marketing on channels like web, email, and social media to engage and find more customers.

CRM: Salesforce CRM fosters better customer relationships, helping you save money and increase profits.

Sales Forecasting: Sales forecasting and analytics are some of the many powerful features that Salesforce CRM offers.

Sales Tracking Software: Robust sales tracking features help you analyze sales pipelines, perform win-loss analyses, and more.

Sales Content Management: Make sure your reps have easy access to winning sales materials, right within your SFA application.

Salesforce Reviews: Read honest reviews from real Salesforce customers.

Digital Advertising: Advertising solutions that help you securely use your customer data to reach your customers across all channels — at scale.

Social Media Marketing: Social media marketing platform that delivers outstanding customer experiences through world class features, such as social listening, engagement, publishing, and analytics.

Content Marketing Optimization: Content marketing optimization in a single location for all your cross-channel content for a consistent consumer experience.

Marketing Automation Software: Marketing automation software resources and knowledge to create better performing marketing campaigns.

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The Marketer’s Field Guide

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