The Latest Social Media Marketing Best Practices You Need to Know

The typical digital consumer spends nearly two hours on social networks and in messaging services every day, and reaching these customers is an important part of any company’s marketing strategy. A large part of this effort comes from paying attention, listening to your audience online, and analyzing metrics; accordingly, 82% of high-performing marketers integrate their social media marketing activity into other tools, including their customer relationship management (CRM) platform. Your social media analytics can give you valuable insight into your audience — and your relationship with them.

When you know your community, you can effectively engage with them. One important step is to trust your employees to advocate for your company online. You should also reach out to influencers. With an encouraging company culture, your happy employees will naturally create positive social media posts. Your publishing strategy — along with the content created by your employees, organic posts about job openings, answers to questions, and general conversations with members of your audience — will have a positive impact on your metrics. The most important metrics, which measure your efforts against your goals, will ensure your social media marketing strategy succeeds. Use these social media marketing best practices to help your brand succeed online, in the infographic below.
See how brands get real-time feedback through social media.
Learn the importance of developing a social media strategy based on critical listening.
Get need-to-know tips for social marketers.
Your customers spend more online time on social media than any other channel. Get 50 tips to mastering the channel here.

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