In the physical world, you put your signature on cards and important papers to let the world know it's you. When you surf the web or utilize mobile apps, you leave behind a 'data signature' that captures information the non-affiliated sites visited by your browser or the mobile apps utilized by your mobile device. With this information, companies may infer things about who you are and what you want without identifying who you are. Digital media companies use that data to serve you targeted ads and offers and to customize your online experience. Sometimes this process is referred to as online behavioral advertising or interest based advertising.
At Salesforce Audience Studio (formerly branded as Krux), we think that creating trust between people and websites / apps requires new tools, new approaches. That's where Salesforce Audience Studio Consumer comes in. Salesforce Audience Studio Consumer is Salesforce Audience Studio’s privacy-by-design process that synchronizes what you want websites and apps to know about you with what those websites and apps actually track, making sure your digital experiences become more meaningful and less creepy. It works by giving you a simple way to exercise control over the data that you provide, and gives you the ability to opt-out from use of that data via the Salesforce Audience Studio Platform.
Respectful websites and apps win by earning and maintaining your trust. Over time, because of that trust, we believe you will want to tell websites more about who you are and what you want. You and other consumers also win by taking control of your data signature. Salesforce Audience Studio Consumer will continue to evolve, giving you even richer ways to manage your data.
What actions you can take today
Salesforce Audience Studio wants to give people the tools to control their digital privacy. For some consumers, this could mean opting out of targeting altogether. For many, targeting (or not) might not be a big deal either way. For some, it might mean communicating particular aspects about themselves to help websites generate more helpful content. Wherever you fall along this spectrum, Salesforce Audience Studio helps you get more of what you want from your web experiences.
If you're like most visitors...
and you don't mind that some websites use anonymous data to improve your web experience, you don't need to take any action at all.