In the physical world, you put your signature on cards and important papers to let the world know it's you. When you surf the web or utilize mobile apps, you leave behind a 'data signature' that captures information the non-affiliated sites visited by your browser or the mobile apps utilized by your mobile device. With this information, companies may infer things about who you are and what you want without identifying who you are. Digital media companies use that data to serve you targeted ads and offers and to customize your online experience. Sometimes this process is referred to as online behavioral advertising or interest based advertising.
At Salesforce DMP (formerly branded as Krux), we think that creating trust between people and websites / apps requires new tools, new approaches. That's where Salesforce DMP Consumer comes in. Salesforce DMP Consumer is Salesforce DMP’s privacy-by-design process that synchronizes what you want websites and apps to know about you with what those websites and apps actually track, making sure your digital experiences become more meaningful and less creepy. It works by giving you a simple way to exercise control over the data that you provide, and gives you the ability to opt-out from use of that data via the Salesforce DMP Platform.
Respectful websites and apps win by earning and maintaining your trust. Over time, because of that trust, we believe you will want to tell websites more about who you are and what you want. You and other consumers also win by taking control of your data signature. Salesforce DMP Consumer will continue to evolve, giving you even richer ways to manage your data.
What actions you can take today
Salesforce DMP wants to give people the tools to control their digital privacy. For some consumers, this could mean opting out of targeting altogether. For many, targeting (or not) might not be a big deal either way. For some, it might mean communicating particular aspects about themselves to help websites generate more helpful content. Wherever you fall along this spectrum, Salesforce DMP helps you get more of what you want from your web experiences.
If you're like most visitors...
and you don't mind that some websites use anonymous data to improve your web experience, you don't need to take any action at all.
ATTENTION Safari Users - The recent announcements from Apple regarding Intelligent Tracking Prevention limit our ability to respect opt out requests as we have in the past. While opt out still works today, it now has a limited life. Unless you return to our domain space every 30 days, our cookie will be cleared by Apple regardless of your opt out status. This will result in us setting a new cookie the next time we see you.
To ensure you are not tracked, we recommend one of the following:
- Set your browser to do not track - we respect this signal regardless of the presence of a cookie.
- Set your browser to accept 3rd party cookies, and then opt out as normal. This will also ensure we do not track your data.
We are working with the NAI and other industry bodies to ensure the highest level of privacy protection, and we will update our systems in light of any required changes.
Salesforce DMP honors the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). On devices where we see that such a selection has been made, we will not target that mobile device via the Salesforce DMP Platform.
You may also find additional information about delivering targeted advertising and your choices with respect to Salesforce DMP and other companies who are members of the self-regulatory organizations below.
http://www.networkadvertising.org/choices/
http://www.aboutads.info/choices/
http://www.youronlinechoices.com/
Where can I get more information about digital advertising and my privacy choices?
There is an overwhelming amount of information on the internet about data collection, targeting, and consumer privacy. Here are just a few of the places that we’ve found interesting or helpful.
- The NAI is an advertising industry group focused on establishing targeting and tracking guidelines for marketers and technology companies. You can find out more here.
- The DAA establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control. Salesforce DMP adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. The DAA offers a Consumer Choice Page (opt-out) and other privacy tools and resources.
- Salesforce DMP has committed to the EDAA’s self-regulatory principles, and is compliant with the IAB Europe EU Framework for Online Behavioural Advertising. The EDAA also offers a consumer choice page – http://www.youronlinechoices.eu/