Multipliers for Marketing Cloud

 
Multipliers differ based on your Edition, subscription start date, destination country, message type.

Marketing Cloud Editions *

  Multipliers by Subscription Start Date  
  September 1, 2022 - present  SMS/ MMS Messages
 Super Messages - excluding SMS/MMS
  May 17, 2022 - August 31, 2022  SMS/ MMS Messages
 Super Messages - excluding SMS/MMS
  March 1, 2022 - May 16, 2022  SMS/ MMS Messages
 Super messages - excluding SMS/MMS
  November 11, 2021 - February 28, 2022  SMS/ MMS Messages
 Super Messages - excluding SMS/MMS
  August 17th - November 10th, 2021  SMS/ MMS Messages (1,000)
 Super messages - excluding SMS/MMS (1,000)

ExactTarget Editions & Marketing Cloud Non-Profit*

 Multipliers by Subscription Start Date  
  May 17, 2022 - present  SMS/ MMS Messages - excluding US & CA
 Super Messages - including US & CA
  March 1, 2022 - May 16, 2022  SMS Messages - excluding US & CA
 Super messages - including US & CA
  November 11, 2021 - February 28, 2022  SMS Messages - excluding US & CA
 Super Messages - including US &CA
  August 17, 2021 - November 10, 2021  SMS Messages - excluding US & CA (1,000)
 Super messages - including US & CA (1,000)
  June 20, 2021 - August 16, 2021  SMS Messages - excluding US & CA (1,000)
 Super messages - including US & CA (1,000)

ExactTarget Editions - FP/LP Editions*

  Multipliers by Subscription Start Date  
  May 17, 2022 - present   Super Messages (1,000)
  March 1, 2022 - May 16, 2022   Super Messages (1,000)
  November 11, 2021 - February 28, 2022   Super Messages (1,000)
  August 17, 2021 - November 10, 2021   Super Messages (1,000)
  June 16, 2020 - August 16, 2021   Super Messages (1,000)
  October 15, 2019 - June 15, 2020   Super Messages (1,000)
  June 18, 2019 - October 14, 2019   Super Messages (1,000)
  December 1, 2017 - June 17, 2019   Super Messages (1,000)
  March 1, 2015 - November 30, 2017   Super Messages (1,000)
  Prior to March 1, 2015   Super Messages (1,000)

ExactTarget Defined Usage Editions*

  Multipliers by Subscription Start Date  
  August 17, 2021 - present  SMS & MMS Messages - Defined Usage (1,000)
  Dec 01, 2017 - August 16, 2021  SMS & MMS Messages - Defined Usage (1,000)
* Includes Professional, Corporate, Enterprise, Enterprise Plus, Advanced, Agency and Limited (LP) Editions, Basic editions do not provide access to SMS and MMS capabilities.