LISTEN TO THE CONVERSATION

Analyze conversations from nearly any source to see what your industry and fans are saying.

 

Gather market intelligence.

Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or on our mobile app.

Search for any topic or brand.

Watch for fresh topics and trends from convenient customizable dashboards — so your marketing activities are relevant.
 

Learn from real discussions.

Drill down to the post level and catch every comment. Listen for mentions of your brand across all networks — and use these insights to drive your marketing strategies.

Turn social media into a digital focus group.

Monitor audience discussions using machine-learning sentiment analysis and image recognition to extract meaningful insights. Then, take action without switching to a different platform.
 
 

See how brands get real-time feedback through social media.

Learn the importance of developing a social media strategy based on critical listening.
 

ENGAGE YOUR COMMUNITY

Respond to social posts, manage your community, and provide customer support.

 

Manage engagement at scale.

Deploy a single platform for all social media engagement across every department in your company. Securely manage access and roles with user and team workspaces.

Streamline your processes.

With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service.
 

Get a single view of each customer.

Route social posts to your CRM platform to complete the picture of your customer across social, email, and other digital channels.

Provide customer service via social channels.

Open and monitor service cases based on interactions and feedback on social. Understand the effectiveness of your activity with detailed reporting that includes response rates and customizable service-level agreements.
 
 

Get need-to-know tips for social marketers.

Your customers spend more online time on social media than any other channel. Get 50 tips to mastering the channel here.
 

PUBLISH ON SOCIAL MEDIA

Create and approve content for multiple social networks and accounts — from desktop or mobile.

 

Manage content across internal teams.

Securely manage your company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.

Collaborate on campaigns.

Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on your desktop or in a mobile app.
 

Analyze performance.

Intelligent reporting gives you a real-time snapshot on content, channel, and creative performance. Improve campaigns with a central view of all your social marketing.

Grow your audience.

Boost high-performing social posts with built-in social advertising. Reach new customers and markets.
 

MONITOR CUSTOMER ENGAGEMENT

See live displays of marketing, sales, and service activity — as well as data from third-party sources — with the Salesforce Command Center.

 

Visualize and deliver digital insights.

Track customer interactions, brand health, and campaign results as they unfold before your eyes. Depict real-time customer feedback with on-screen imagery.

Highlight your customer’s voice.

Keep a close eye on conversations to develop insights around real-time customer discussions. Display insights based on region, post popularity, and words commonly associated with your product.
 

Respond to customers individually.

Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.

Customize your Command Center experience.

Brand the overview of your products, events, and campaigns, then share your Command Center display on every screen in your office, regardless of size.
 

MARKETING RESOURCES

Learn more about social media marketing.

 

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Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.