Astro holding a Marketing GPT logo while standing in front of a collage of interfaces from Marketing Cloud Intelligence.

Marketing Cloud Intelligence

Optimize spend and customer engagement with unified performance data, automated reporting, and cost-saving AI insights.

What can you do with marketing intelligence tools?

Increase efficiency and reduce costs with our marketing intelligence platform.

Automate marketing data quality.

Ingest your data with a robust, always up-to-date library of more than 170 marketing connectors.

API library interface.

Ingest any data source and automatically map it to your data model with a universal, AI-powered connector.

Einstein connecting disparate data sources for device category.

Prepare, enrich, and validate your data with a data harmonization and governance source of truth.

Data map showing a breakdown of dimensions for social media buying pattern.
API library interface.
Einstein connecting disparate data sources for device category.
Data map showing a breakdown of dimensions for social media buying pattern.

Optimize at the speed of your customers.

Uncover optimization opportunities in seconds with an always-on pipeline of AI insights.

Einstein pondering over data charts for conversions and impressions.

Achieve greater paid media ROI with an AI-driven planning, pacing, and reporting toolset.

Einstein standing with outstretched arms in front of a monthly planning interface.

Discover apps, connectors, and widgets made by experts, ready to deploy day one.

A colorful library of apps and widgets.
Einstein pondering over data charts for conversions and impressions.
Einstein standing with outstretched arms in front of a monthly planning interface.
A colorful library of apps and widgets.

Prove the business impact of campaigns.

Create compelling, data-driven stories for faster analysis with out-of-the-box widgets and apps.

A collage of graphs showing data for revenue, weekly cost trends, and units sold per week.

Enhance your enterprise analytics with marketing insights pushed directly to Snowflake, PostgreSQL, and Google BigQuery.

A seagull flies across a database export form page.

Share real-time marketing insights across teams and departments on Slack.

A bird sits atop the Einstein Marketing Insights interface.
A collage of graphs showing data for revenue, weekly cost trends, and units sold per week.
A seagull flies across a database export form page.
A bird sits atop the Einstein Marketing Insights interface.

Marketing Cloud Intelligence Pricing

Find the right Marketing Cloud Intelligence edition for your business needs.

Starter

Begin your marketing intelligence journey and unify, visualize, and activate your marketing data.

$ 3,000
Org / Month
USD (billed annually)
  • 10 Users
  • 3 Million Data Rows

Growth

Grow your marketing intelligence platform across all campaigns, channels, and platforms.

$ 10,000
Org / Month
USD (billed annually)
  • 20 Users
  • 20 Million Data Rows

Plus

Complete marketing intelligence across regions, brands, and business units.

Request a quote
(Priced based on number of data rows needed)
USD (billed annually)
  • 80 Users
  • 100 Million Data Rows

Get the most out of your marketing intelligence tools with partner apps and experts.

Decision Foundry logo.
Omnicom logo.
PwC logo.
StackAdapt logo.
Goldfish Ads logo.
eContext.ai logo.
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Marketing Cloud Intelligence FAQ

With marketing intelligence tools, marketing teams can ingest and unify all of their marketing performance data — including business data, such as revenue and spend — to analyze and optimize the business outcomes of their marketing activity.

See how top marketers are letting their data lead

The right marketing intelligence tool depends on your business needs. How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.

Marketing intelligence tools can help you solve the unique data challenges of marketing. The ability to ingest 100% of marketing data and turn that data into actionable insights helps marketing teams save significant time, make more informed decisions, and ultimately improve and prove the value of their activity.

Acquired by Salesforce in 2018, Datorama is the legacy product name for Marketing Cloud Intelligence. They are the same product.