Marketing Analytics
Harness and unify your data to unlock AI-driven insights that power business impact, optimize budgets, and deliver more effective marketing campaigns with marketing analytics tools.
What can you do with digital marketing analytics?
Connect and analyze your data with a single source of truth for marketing performance.
Harness and unify your marketing data.
Marketing Cloud Intelligence
Ingest your data with a robust, always up-to-date library of more than 170 marketing connectors.
Ingest any data source and automatically map it to your data model with a universal, AI-powered connector.
Prepare, enrich, and validate your data with a data harmonization and governance source of truth.
Scale insights that power real-time optimization.
Marketing Cloud Intelligence
Uncover optimization opportunities in seconds with an always-on pipeline of AI insights.
Create compelling, data-driven stories for faster analysis with custom visualizations.
Share real-time marketing insights across teams and departments on Slack.
Supercharge Marketing with Connected Data
Tableau + Intelligence
Leverage Tableau for limitless data exploration of your marketing and business data.
Perform analysis on clean, unified data sources from Marketing Cloud Intelligence and blend with additional non-marketing data to gain broader insights.
Scale marketing's insights and impact across your company.
Complete your Marketing Analytics solution with products from across the Customer 360.
Marketing Cloud Engagement
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Sales Cloud
Set the foundation for revenue growth with sales force automation and the #1 CRM.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data into a single customer profile.
Marketing Cloud Personalization
Automate dynamic offers for each customer in real-time across each moment in the customer journey.
Commerce Cloud Einstein
Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Get the most out of your digital marketing analytics with thousands of partner apps and experts.
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Marketing Analytics FAQ
Marketing analytics helps marketers collect marketing data, analyze that data, and find valuable insights that support business objectives.
Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of performance.
There are many benefits of marketing analytics tools, including, but not limited to: maximizing marketers' time and budgets, helping marketers better connect with customers, and providing insights to help marketers grow their business’ revenue.
The right marketing analytics tool depends on your business needs. How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.