Leverage an out-of-the-box, customizable, and extensible data model for media and entertainment providers built directly on the Salesforce platform.
Craft dynamic customer interactions without code and deploy to multiple channels and devices.
Create processes with agile and personalizable automated decisions across media industry workflows.
Accelerate sales, streamline operations, and optimize campaign performance.
Leverage advanced order capture and guided selling capabilities with a catalog-driven, media-specific CPQ that supports attribute-based pricing and highly complex business rules.
Cut costs and drive efficient growth with the customer-first, distributed Order Management system built directly into your media CRM.
Monetize audiences faster, launch B2C and B2C subscription services, and deliver personalized journeys at scale.
Drive engagement and stickiness with personalized subscriber journeys and intelligent recommendations.
We got everything right from the first go when working with Professional Services. Before, we used to make some mistakes and we used to spend time refactoring.Samuel Dall’AgnolIT Director, Grupo Globo, Records
A media CRM (Customer Relationship Management) system is a specialized software solution designed to meet the unique needs of media and entertainment businesses. It serves as a centralized platform to manage and optimize interactions with clients, advertisers, partners, and other stakeholders in the media industry.
Media Cloud is Salesforce's purpose-built product for the media and entertaiment industry. It helps media and entertaiment companies sell advertising and media content smarter, faster, and more efficiently by providing everything sales teams need on one integrated platform. It also helps companies to automate processes and manage the entire subscriber journey.
All media and entertainment companies including: publishers, broadcasters, advertising agencies, gaming, sports, studios, retail media, entertainment, and more.
A media CRM is important because it helps your company to automate and monetize your business. It helps you maximize customer lifetime value, lowers costs, and accelerates media and entertainment industry innovation.
With Media Cloud, you can improve efficiencies, manage the entire subscriber journey, launch tailored products, packages and promotions faster, repidly grow media revenue, and accelerate advertising sales.