Chart your course to success with easy-to-use marketing automation and lead-generation tools.


Get B2B marketing automation that turns leads into customers for life.


Grow faster with smarter engagement.

Accelerate your sales cycle by giving sales reps the tools they need to close deals faster. Identify your best leads, track engagement with campaigns, improve follow-up speed, and get powerful marketing automation software in the cloud.

Generate high-quality leads.

Fill the funnel with high quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly targeted email campaigns, and personalize the buyer’s experience from click to close.

Build meaningful relationships.

Take the manual labor out of lead management by putting your most common marketing and sales tasks on autopilot. With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.

Calculate marketing ROI.

Take winning from an art to a science. Track campaign performance with customizable dashboards to better understand which programs are working, how your two teams are contributing to success, and what needs to be done to crush your revenue goals again and again.

There’s an opportunity within the organization to really blur the lines between marketing and sales, and Pardot is absolutely helping us do that.”

Robert Holmes | VP of Sales at Mac Tools, Stanley Black & Decker

Discover Trailhead and learn how Pardot helps you find and nurture more leads.



You have business needs. We have the gear.

Choose the right package to power your pipeline.



Fuel growth with marketing automation.
$ 1,250
USD/month* up to 10,000 contacts
billed annually


Dive deeper with marketing automation and analytics.
$ 2,500
USD/month* up to 10,000 contacts
billed annually


Power innovation with advanced marketing automation and analytics.
$ 4,000
USD/month* up to 10,000 contacts
billed annually


Enterprise-ready features with predictive analytics and support.
$ 15,000
USD/month* up to 75,000 contacts
billed annually

B2B Marketing Analytics

Connect your marketing automation, sales, and service data to act on predictive insights.
$ 3,000
(billed annually)

Salesforce Engage

Empower Sales to connect early, often, and effectively with Salesforce Engage for Pardot.
$ 50
(billed annually)

* This edition requires an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.


Customer Success Story


Our members and prospects love us. And Salesforce is an important part of that.”

Justin Hart | Vice President of Member Acquisition


Guests flown in 2015

Products we use:

Ready to dive in with marketing automation?

Request a guided tour to get a hands-on look at B2B marketing automation with Pardot. You’ll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.