Organizations that use custom apps to connect with their clients are therefore forced to make a choice. Do they design their applications for use on one specific operating system and risk alienating a broad portion of their audience, or do they build their apps multiple times so they can be sure to reach users on every potential platform, exponentially increasing their development spend in the process?
Neither option is particularly attractive. No business wants to intentionally neglect any percentage of their customers, and no business is likely to disregard the drain on resources that comes with designing, implementing, and testing apps targeting multiple operating system platforms.
Luckily, there is a third option: cross-platform mobile development.
What is Cross-Platform Mobile Development?
Cross-platform mobile development is a concept that revolutionizes application development for business. Instead of putting all of their development efforts towards a single platform, or having to build several version of the same app for use on multiple platforms, businesses can now create applications that are capable of running on all major platforms.
How? By taking advantage of a growing number of tools and frameworks, such as the Salesforce Platform.
Salesforce Is the Key to Cross-Platform Mobile Development.
The Salesforce Platform is built on the same technologies that have made Salesforce the world’s number-one CRM solution, and have consistently earned the recognition of thought leaders and industry giants over the past decade and a half.
The Salesforce Platform is a cloud-based PaaS option that makes it possible for organizations to build apps quickly and at low cost. Userfriendly drag-and-drop tools, templates, and built-in tutorials ensure that users have everything they need to design powerful apps from the ground up, and low- and no-code solutions mean that citizen developers can operate effectively on tasks that were once reserved for IT specialists.
This is all thanks to the various PaaS products that are integrated directly into the Salesforce Platform. Here are five Salesforce Platform tools that make easy cross-platform mobile development possible:
Salesforce Platform Runtime Services
Between setting up, maintaining, and scaling the underlying runtime services for applications, businesses are looking at a serious time and resource commitment for any cross-platform app in development. Force.com changes that, with application services ready and available directly out of the box. Force.com offers API services, authentication, collaboration services, integration services, event log framework, and more, so that users can focus on building cross-platform apps, and let Salesforce handle the runtime issues.
Lightning App Builder
Cross-platform mobile development is a complex task, but that doesn’t mean it has to be difficult. Lightning App Builder offers users a low- and no-code app development solutions, in the form of visual point-and-click options. Design applications that are as attractive as they are powerful, incorporating real-time data, pre-built components, and complex business logic, for a cross-platform user experience like no other. Lightning App Builder empowers you to build once, and deploy on all devices.
Business Process Builder
Automate complex business processes for applications that function across every operating system. Using advanced data visualization, set applications to automatically update records, submit approval requests, and manage nearly any task without direct IT intervention. Deploy automated solutions across every device, and every platform.
Collect relevant, reliable data from cross-platform applications, and consolidate it automatically with analytics tools embedded directly into every app. Create up-to-the-minute reports and inspect key business metrics, with as focused or as broad a lense as needed. Embedded analytics makes it easy to gather data from applications across platforms, all at the push of a button.
For those times when developing a custom cross-platform app seems too daunting, the Salesforce Platform also connects developers with the world’s foremost business app marketplace. With Salesforce AppExchange, users can browse potential applications, components, and developers, analysing thousands of customer reviews across millions of downloads, to locate the right cross-platform solution for their business.
Extend Your Customers’ Reach.
The digital world has expanded, and mobile customer-bases have expanded along with it. Mobile has become the core of client/business interactions. In fact, 50% of consumers say they’re likely to switch brands if a company doesn’t offer an easy-to-use mobile experience. But with so many available mobile platforms, designing applications that can reach mobile clients across the board may seem difficult, time consuming, or even impossible.