Single Source of Truth

Put customers first. Start with a single source of truth for their data.

Create a unified customer profile across all touchpoints by connecting customer identites, data, marketing journeys, and privacy management.
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Customer 360 Identity

It all begins with frictionless sign-up and login experiences.

Give customers one identity across all digital properties. Leverage common social applications like Google and Facebook to make sign-on easy. This simplifies the customers’ experience and gives IT visibility into user access.

  • Provide secure, seamless self-service registration
  • Enable single sign-on across all your digital properties
  • Build a single view of the customer
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Customer 360 Data Manager

Connect customer data to deliver seamless experiences.

Connect, match, and resolve customer data.

  • Create a single ID and customer profile across all enterprise apps
  • Reconcile data across your orgs, clouds, and third-party systems on one hub
  • Identify any customer and surface their data from any system
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Customer 360 Audiences

Create a personalized journey for every customer.

The Salesforce Customer Data Platform (CDP) captures, unifies, and activates your audience data so you can build relevant experiences for your customers.

  • Build highly specific custom audience segments
  • Get accurate population counts of your target audiences
  • Manage segmentation and targeting efforts from one central, user-friendly interface
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Customer 360 Privacy Center

Earn your customers’ trust by protecting their data.

Ensure your customer data is safe and compliant. Privacy Center gives you tools to manage how your org retains, deletes, anonymizes, and transfers sensitive data.

  • Set and execute data retention and portability policies
  • Allow customers to see and control their data through self-service consent
  • Safely archive data that no longer serves a business purpose
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“Single Source of Truth is a core enabler on our path to digital transformation. By enabling us to create unified customer views across multiple business segments, we can deliver optimal experiences at every customer touchpoint.”

Michelle Anderson | Chief Digital Officer, The Warehouse Group
 

Questions? We’re here to help.

Learn more about how to get a single source of truth for your customer data.
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