Customer 360 Privacy Center

Keep data safe and ensure compliance with easy-to-use tools.

 
 

Build a Single Source of Truth

Define and execute policy at scale.

See all your data in one place – this includes your customers’ opt-ins for emails and texts. Then, manage that data with a single click based on your customers’ wishes or changes in regulation.
 

Comply with Privacy Requirements

Control your data with just one click.

Customer 360 Privacy Center makes it easy to manage how your Salesforce org retains, deletes, anonymizes, and transfers customer data. Use customizable features to meet data privacy laws like GDPR, CCPA, and CPRA.
 

Improve System Performance

Cleanse your org of unused data.

Safely store data that no longer serves a business purpose. Customer 360 Privacy Center’s Heroku-powered data archiving and retention capabilities make it easy to access and manage this data for future use.
 

Protect Sensitive Data

Earn your customer’s trust.

Manage how long to keep customers’ personally identifiable information (PII). Avoid data breaches by safely storing sensitive data.
 

Provide Data Transparency

Use analytics to keep data compliant.

This upcoming feature will enable you to get insights on how your data is used and who has access to it.
 
 

See how customers feel about data privacy.

 
46% of consumers feel they’ve lost control over their own data. (Salesforce)
54% of consumers say it’s harder than ever for companies to earn their trust. (Salesforce)
84% of consumers are more loyal to companies that have strong security controls. (Salesforce)
48% of consumers have stopped buying from a company over privacy concerns. (Tableau)

Questions? We’re here to help.

Learn more about how to keep sensitive data safe and compliant.