The Salesforce Platform allows you to deliver a unified view of your customer with powerful and easy-to-use integration tools.
Create a more engaged customer and employee experience with third-party data integrations. With the Salesforce Platform you can bring together disparate systems — data that lives in external ERP, Supply Chain, HR, or on-premises software like SAP, Oracle, and Microsoft — to build a unified view of your customer. Our robust tools and powerful APIs dramatically reduce integration time to unlock and modernize back-office systems.
Our virtualization data service brings agility to Salesforce, allowing you access to customer data, as well as the ability to proactively manage it. With virtualization, Trailblazers can connect and collaborate in powerful new ways in one location.
The Salesforce Platform uses open APIs based on industry standards like REST and SOAP so it’s easy to integrate Salesforce with external endpoints, such as apps or enterprise integration hubs. Salesforce’s low-code integration tools and APIs can connect through standard data protocols such as OData, and are optimized to manage loading and deleting large sets of data.
Platform Events delivers secure and scalable custom notifications between Salesforce and external sources. Our powerful events engine allows you to publish and subscribe to event streams that can be embedded into workflows inside Salesforce. With Platform Events, you can streamline integration and communicate changes efficiently with other systems.

See how Salesforce's approach to integration unites data across 4 layers of your application:

Identity - A single trusted identity across all apps and devices.
Data - Customer context across multiple systems.
Process - Real-time activities and workflows across systems.
Presentation - A unified view of the customer.