Small Business Marketing
Find more leads, scale engagement, and grow revenue. It’s time to do big things with your small business.
What can you do with CRM and email marketing for small businesses?
Grow relationships and keep your marketing and sales teams on the same page with a trusted marketing automation platform.
Keep your customers coming back with seamless experiences.
Create dynamic, personalized, and AI-powered email journeys and landing pages with clicks, not code, to engage leads at the right time.
Integrate webinar and event registrations, survey sends, and SMS sends to automate your automated journeys across your marketing stack.
Use AI insights to identify the accounts with the highest likelihood to convert.
Simplify your data. Close deals faster.
Drive more effective targeting with AI-powered lead and account scoring for data-driven insights.
Provide sales and service teams with prospect and customer engagement data to personalize outreach for every buyer.
Alert sales in CRM or in Slack when a prospect is most engaged. Align sales, service, and marketing teams to sell bigger deals.
Grow customer relationships with better marketing performance.
View how different channels drive awareness and help move deals across the buying stages with AI-driven insights
Track shared marketing and sales goals to optimize account-based marketing campaigns.
Drive conversion, velocity, and win rates, helping teams make more strategic decisions based on different campaign factors.
Create awareness, engage customers with cross-channel journeys, and scale marketing efforts with AI using marketing automation built into your CRM.
Extend the power of marketing with these related products.
Personalization
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Grow fast with Salesforce Starter.
Start fast and grow faster with ready-to-use tools built into the world’s #1 CRM. Find more leads, win more deals, and keep customers happy all in a single, easy-to-use app.
Marketing Cloud Account Engagement Pricing
Find the right Account Engagement edition for your small business.
Growth
Drive revenue growth with marketing automation.
$
1,250*
USD/month
up to 10,000 contacts billed annually
- Premier Success Plan
- Engagement History Visual Dashboards
- Campaign Insights and Reporting
Plus
Go further with marketing automation, analytics, and account-based marketing.
$
2,750*
USD/month
up to 10,000 contacts billed annually
- Multichannel AI Journeys
- Advanced Dynamic Email Content
- Multi-touch, B2B, and ABM Analytics
Advanced
Drive innovation and growth with integrated marketing automation, account-based marketing, AI, and analytics.
$
4,400*
USD/month
up to 10,000 contacts billed annually
- Dedicated IP Address
- Embedded AI-powered Capabilities
- Sandboxes and Business Units
Premium
Advanced features with predictive analytics and support.
$
15,000*
USD/month
up to 75,000 contacts billed annually
- Premier Success Plan
- Increased Performance
- SLA Support
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Get the most out of CRM and email marketing for small business with thousands of partner apps and experts.
Get more value from your Salesforce investment.
From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem will help you get the most value out of your AI, Data, and CRM investment.
Hit the ground running with marketing tips, tricks, and best practices.
Ready to take the next step?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Watch a demo.
See how Salesforce CRM can help your small business succeed today.
Email marketing for small business FAQ
SMB marketing refers to marketing strategies and activities specifically tailored for small and medium-sized businesses (SMBs). It focuses on reaching and engaging with target audiences effectively, utilizing digital marketing channels, content marketing, social media, and other marketing techniques. Salesforce offers marketing automation tools and CRM solutions that help SMBs reach their target audience, personalize marketing campaigns, and drive revenue growth
Email marketing is a customer acquisiton and nurturing tactic that is use with the CRM leveraging data and as a form of outreach. CRM contacts are often used in email marketing and advertising campaigns to grow the small or medium business.
Email marketing uses CRM data and can be a key component to gain and nuture new customers, building loyalty. Small business can use content or promotional offers to get prospects to sign up for an email newsletter or contact by the business. At this point a subscriber is added into the CRM software for future marketing and outreach.
Email marketing can help your business by reaching a wide audience, nurturing customer relationships, driving conversions, and generating repeat business. It allows you to deliver personalized messages, share valuable content, and build brand loyalty. Salesforce offers email marketing tools and CRM solutions that enable businesses to automate email campaigns, segment their audience, track engagement, and drive targeted marketing efforts effectively.
Email marketing is important for small businesses as it provides a cost-effective way to reach and engage with customers. It allows for personalized communication, builds brand awareness, drives conversions, and fosters customer loyalty. By leveraging email marketing tools and CRM solutions like Salesforce, small businesses can optimize their email campaigns, deliver targeted messages, and achieve their marketing goals efficiently.
AI can be used for small business marketing to enhance personalization, automate tasks, analyze customer data, and improve marketing effectiveness. AI-powered tools and algorithms can help identify trends, predict customer behavior, optimize marketing campaigns, and drive better results. Leveraging AI capabilities offered by Salesforce CRM and marketing automation tools enables small businesses to leverage data-driven insights and execute targeted marketing strategies effectively.