What is Salesforce?


Salesforce is cloud-based CRM software (What is CRM?). It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale.

Salesforce brings together all your data, from any source. Customer 360, our complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information. With artificial intelligence integrated across all products, Salesforce helps everyone in your company work more productively and better deliver the personalized experiences customers love.


What does Salesforce do?

It helps teams work better together. Your business may use a single Customer 360 app, or a combination of many. By improving team communications, automating repetitive tasks, and surfacing more insights with the help of AI, our customers drive greater business success.

Connect the dots between marketing and sales.

Bring all your customer data together in one place to inform campaign strategy, audiences, and content. Use generative AI to create personalized messages and send them to prospects right where they are most likely to engage with them. When customers click on your ad or website, an automated message is sent to sales, notifying the team of a new lead.

Share more information to close more deals.

Sell faster with automation for every task and workflow. Get trusted predictive and generative AI built into your CRM. Automated prompts tell you when it’s time to move, then Sales GPT can craft your emails, generate customer summaries, and even take notes on sales calls.

Reimagine service with trusted AI.

Scale support and boost productivity – from the contact center to the field– with all your data on a single, trusted platform. Automate routine tasks and business processes. Give everyone AI-driven insights and tools they need to deliver personalized experiences that grow customer love.

Salesforce Customer 360 unites your teams with a single view of customers.

Our complete product suite includes apps for every step of the customer journey, from lead to loyalty. And everything works together seamlessly on a single platform. Whatever size your business, whatever your industry, there’s a solution tailored to you.
A wheel depicting all of the Customer 360 products.

Salesforce is also your go-to source for business insights.



Unlock revenue growth in 2022 with tips from today’s top sales leaders.

Research report


Learn how personalization, real-time decisions, and measurements are changing marketing.


Salesforce is a platform for change.

From the start, Salesforce has been on a mission to help businesses succeed, and to use business success to drive positive change for people and our planet.

Learn more about Salesforce CRM.

Get guided learning on all things related to Salesforce through Trailhead, Salesforce’s free online learning platform.

See Salesforce in action.

Watch our demos to see how Salesforce connects your teams so you can drive business success and wow customers.

Try Salesforce for free.

No credit card required, no software to install. Get preconfigured reports, dashboards, and guided content.