Get more proven sales advice in our bi-weekly newsletter.
There are more than a few reasons I still make calls and leave voicemails.
My email response rates go up when I leave voicemails.
Sometimes prospects have voicemails set to go to email — another chance they’ll hear them.
Different people like communicating in different ways (see Neuro Linguistic Programming)
Email is only 7% of the way we communicate and absorb information while phone is 45% (see Professor Albert Mehrabian's communications model).
Gen Xers like me grew up with the phone and still like to talk.
No one else is doing it anymore so it’s an opportunity to stand out
With all this, why do people still argue that the phone is dead and don’t believe in leaving voicemails? Here are some surefire ways for you NOT to get a callback when you leave a voicemail:
1. You don’t leave a message.
2. You add no value.
3. You’re long-winded.
4. You use tricks.
5. You’re too scripted.
6. You use weak words.
7. You have no passion or energy.
“Sales is the transfer of enthusiasm. You can transfer enthusiasm over the phone, not over email.”