There isn’t a week that goes by that a family member, friend, or colleague doesn’t say to me: “You’re one of the most boring people I know. How is it that you have 100,000 Twitter followers?” My answer to this and an important life lesson for me — aside from the fact that I need to find better friends — is that if you’re interested long enough, you become interesting to some.
You see there’s an element of generosity on social media. Most people aren’t getting paid to share. It’s simply about taking the time to learn, and if something interests us, we share. Along with paying attention to the digital footprint of customers and prospects, make time to build your own.
If I have the choice of buying from two people, and one of them I have a good idea of their core values and guiding principles because of what they share regularly on social media, I don’t have to tell you who is going to win the deal. As the world becomes more connected, I believe that sales is going to be more about cultural fit than anything else. Social sharing allows you to offer that level of transparency so valuable to buyers of today.