“Time stays long enough for those who use it.” — Leonardo da Vinci
Selling is all about time. The more you can save on routine tasks and processes, the more you can spend on managing your existing clients and prospecting for new ones.
To make sales, you must spend some quality time with your clients and prospects. When you finally get face to face with a client, you don’t want to rush out and defeat the purpose of being there. You also don’t want to waste time and drag the meeting on too long. You have no choice but to spend the time necessary to do a good, thorough job of convincing your clients and prospects that your solution is the one they need to solve their problem.
That said, certain steps can streamline your meetings and “get the show on the road” ASAP. I think of these six simple rules as the things you must do to prepare for and execute a great meeting: