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1. They fail to understand how to add value.
2. They lack conviction.
3. They fail to meet their customers in person.
4. They don't know what "good" looks like.
5. They don't get coaching.
“While our goal should be to arm our reps with the information and insights they need to be successful in the field, we don’t need to master every element of the sale before we have them report for active duty.”
quotable sales tips