We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. You can read more and make your cookie choices here. By continuing to use this site you are giving us your consent to do this.


Quotable Collection: Relationships Win

In a climate where buyer expectations are higher than ever, companies need new strategies for building and
expanding relationships with new and existing customers. This curated collection of articles from esteemed sales leaders
and coaches will help guide you in order to perform well and drive revenue in any environment or customer landscape.


Power in the digital age has shifted decidedly from the seller to the customer. Learn how an increasing number of companies are using customer co-creation to br...

The Economist Intelligence Unit — Sponsored by Salesforce

Learn how effective salespeople use a customer-centric approach to sales discovery to help customers become trailblazers who re-imagine their business.

Dr. Gregory Anderson — RVP, Global Market Readiness, Salesforce

Learn how to build a Customer Centric Culture that turns customers into fans who believe in, advocate for, and keep coming back to your customer centric busines...

Walter Rogers — CEO, CCI Global Holdings

Companies that don’t make every business decision to improve their customers’ experiences risk losing their customers’ satisfaction and loyalty. Discover the ke...

Alan Love and Brittany Carey

Building a foundation of trust with both employees and customers drives a culture of high performance and enables growth. Learn how sales leaders can demonstrat...

Colin Nanka — Senior Director, Enablement for Commercial Sales, Salesforce

The best salespeople have no need to sell. Learn how the use of question-based selling and coaching customers to succeed can transform you into a customer-focus...

Keith Rosen — Author of "Sales Leadership"

My favorite observation about business and sales is that all the people you work with are human. They eat, sleep, cry, and laugh.

Ian Hutchison — Account Executive, Salesforce

How do you keep demonstrating your commitment and investment with a customer as time goes on, even after the sale? Read some tips for showing your team how it's...

Eileen O’Mara — Senior Vice President APAC, Salesforce

Over the past decade, the term “trusted advisor” has taken root in sales and throughout the business world. Relationships now make or break deals.


Empathy is a very powerful selling skill. A salesperson lacking empathy can’t influence others and won’t understand their prospects needs and motivations.

Colleen Stanley — President and Chief Selling Officer, SalesLeadership, Inc.

Empathy can be a game changer for sales. Too often we don’t slow down enough to think about where it fits in all the stages of the sales cycle and “knowing” you...

Damilola Erinle — Area Vice President, U.K. and Ireland, Salesforce (Formerly)




Created by Salesforce