We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. You can read more and make your cookie choices here. By continuing to use this site you are giving us your consent to do this.

For many, the first reaction to a sales problem is to introduce more technology. Join David Jacoby, Managing Director at the Sales Readiness Group, as he shifts the focus back to what caused your problem in the first place. If what you're doing now is mediocre, technology may just give you two times as much mediocre activity if an initial issue isn’t remedied. Only when you've cleared out the clutter and streamlined your process can you find the right ways to leverage technology for better selling.

Before technology can help you, you need to understand: who is your target customer and what does that look like?”

David Jacoby | Managing Director, Sales Readiness Group