Sales productivity can be measured dozens of ways. Choose the wrong measure for your organization and — guess what — you’ll be wasting your time. Join Rob Käll, CEO of Cien, as he shows how to take an AI-first approach to productivity and reap the rewards of doing so. The total value of a deal, for example, is an easy way to measure rep performance. But it only looks at half of the picture. Find the value of leads given and apply that measure. Then you’ll have a roadmap for taking team performance, and your success, to higher ground.