To truly improve the lives of your customers, start by targeting the right prospects. Ian Faison, Chief Content Officer at The Mission, shares his experience selling to companies with aligned missions. Dig deep to understand the fundamental problems your products solve. Feel the excitement of that transformation. Find prospects who care about the same things you do. Then change their lives. All it takes is deep understanding of your ideal customers, your values, your products, and the points of interconnection.

Be excited about your product being the thing that solves their problem. You have to be excited about the future you're helping them create.”

Ian Faison | Chief Content Officer, The Mission
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