Quotable Podcast Episode #124: How the Buyer’s Journey Is Changing, with Rachel Orston
Host: Kevin Micalizzi
Yes, it’s tempting to stop mapping the buyer’s journey when the deal closes, but here’s why you should avoid the temptation. The more successful a customer is in using a product, the stronger your relationship with that customer will be. Join Rachel Orsten, CEO at UserIQ, as she shares techniques for defining a successful user of your product and how these techniques can be applied to map the entire buyer’s journey.
“Onboarding is a critical phase in the customer journey and ideally you want to see value in that phase.”
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