Quotable Podcast Episode #126: Selling Empathy in the Age of Metrics, with Natalie Egan
Host: Kevin Micalizzi
Selling a new idea is always challenging, especially when it’s a social concept grounded in emotion. Natalie Egan, Founder and CEO of Translator, is a transgender woman who knows what it’s like to sell as a man and as a woman. Her experience helps guide her approach to selling Translator’s diversity and inclusion (equality-tech) platform. From building credibility to cultivating empathy, she goes beyond the metrics to provide value.
“We treat all of our leads as if they're customers already.”
Related Resources:
Diversity and Inclusion Technology: Could This Be the Missing Link?
Start with the Heart: 4 Tips for Increasing Empathy and Winning More Sales
Miss our previous podcast? Check it out here:
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