You may have the perfect product for your customer or you may not, but you can always win by  focusing on your customer's needs. Billy Widner, Director of Sales at IRIO (formerly), shares his insights on taking the right approach to developing a relationship with your customers. Only by understanding and addressing their needs can you develop trust and create a lifelong customer – even if that means sacrificing a deal in the short term because it doesn't address their needs.

A good salesperson can sell a product that a customer doesn't need. A great salesperson will match the product to exactly what the customer needs.”

Billy Widner | Director of Sales, IRIO (formerly)
How to Craft the Perfect Sales Pitch By Annie Simms,
Account Executive, Salesforce
The Simple Client Meeting Rules Every Salesperson Should Follow By Laura Stack,
President and CEO, Productivity Keynote Speaker and Author, The Productivity Pro, Inc.
Learn from the best. Sell like the best.