Quotable Podcast Episode #132: Delivering Value Is the Ultimate Metric, with Travis Bryant
Hosts: Kevin Micalizzi, Natalie Petouhoff
It’s easy to fall into the trap of always thinking in terms of revenue when looking at sales and service. Join Travis Bryant, Executive in Residence at Redpoint Ventures, as he makes the case for putting delivering value first. With a clear view of the ideal customer and a strong understanding of what they need, you can help every buyer make the best decision for them. Yes, it takes courage to look beyond revenue, but somebody needs to ensure customers are successful and remain loyal.
“Start with a simple question: How do we deliver and articulate value to our clients and lead them to that understanding?”
Related Resources:
Bring down the house. Sell like an opera singer, with Kunya Rowley
Find the Middle Ground Between “Always Be Closing” and “Never Be Closing”
Miss our previous podcast? Check it out here:
Quotable Podcast Episode #131: Build Your Ideal Seller Profile, with Maria Valdivieso de Uster
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