It's always difficult to get an executive's time, but it's critical for large deals. Lisa Magnuson, Founder and CEO, Top Line Sales, shares her approach to cultivating the right exec relationships before the deal starts. From properly planning all meetings to reaching out at the right time, there are proven ways to build the relationships that matter.

Executives are more open to meetings and conversations prior to a sales cycle starting than after”

Lisa Magnuson | Founder and CEO, Top Line Sales
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