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Creating tools to improve the sales process can be painful. Without active involvement in the development process and regular feedback, sales teams can find themselves presented with tools that don’t meet their needs. Kathi-lyn Coker, AVP Salesforce Platform Strategy, Lincoln Financial Distributors details how moving to the agile method of product development for sales tool can bring sales and IT teams into a closer working relationship, changing the working relationship by encouraging transparency and accountability.

Salespeople are really good at building relationships, not developing requirements.”

Kathi-Lyn Coker | AVP Salesforce Platform Strategy, Lincoln Financial Distributors