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How can you cut through the noise and bustle of events and shows and make a lasting impact on leads without being too aggressive? Events can be a unique opportunity to talk to the right people — not just anybody — or they can be a total loss of your time and resources. Well-structured, targeted approaches to events can help you leave with strong leads and can help your attendees leave with more than just swag. Alice Heiman, Co-Founder and CRO at TradeShow Makeover, explains how to get the most ROI at events and ensure you’re making the right impression on leads.

Start long before you ever show up at the event; if you want the right people in your booth, the work starts when you identify that you’re going to have the event.”

Alice Heiman | Co-Founder & CRO, TradeShow Makeover