Quotable Podcast Episode #145: How to Build Trust with Customers, with Bill Wilson
Host: KayLeigh Dent
Build trust with customers by letting them participate in the sales conversation through choices. Choices enable sellers to change the conversation with customers from “Am I going to buy from you?” to “What am I going to buy from you?” Giving customers full transparency into your offerings helps them feel less like they are being sold to and more like they are in control of their decisions.
“Trust is the key to the modern buyer. An informed buyer is going to trust you more.”
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