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Quotable Podcast Episode #146: Three Elements Needed to Write a Convincing Proposal, with Bill Wilson

Host: KayLeigh Dent
 
In enterprise sales, it’s hard to avoid proposals. Start treating proposals as an opportunity to close the sale, not just as a formality. By focusing on benefits, using your prospect’s language, and providing choices, you will be able to effectively communicate your value.

People don’t buy features. They buy what the features are going to give to them.”

Bill Wilson | Co-Founder and CEO, SalesRight
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Author of "Coaching Salespeople into Sales Champions"
 
 
 

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