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Quotable Podcast Episode #148: How Nielsen Is Transforming Its Sales Organization, with Andrew Criezis

Host: KayLeigh Dent
Learn how Nielsen, a global media company, is transforming its sales organization in terms of strategy, processes, technology, and culture. Andrew Criezis, SVP of Sales Ops & Enablement, walks us through how Nielsen recently redid its sales strategy to become more specific, focusing on personas. By creating sales specialists, Nielsen was able to access a greater share of each company’s wallet. In addition, Nielsen created inside sales teams to focus on new accounts and rolled out a new incentive plan that works to directly correlate to individual and team contributions.

We’ve transitioned from a selling process to a buying process.”

Andrew Criezis | SVP, Global Sales Operations & Enablement, Nielsen

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Andrew Criezis

Senior Vice President of Global Sales Operations & Enablement, Nielsen

Andrew Criezis is the SVP of Global Sales Operations & Enablement at Nielsen. His Team is responsible for a global Sales Transformation at Nielsen, leading the sales processes, sales enablement, sales technology, and strategy. Additional accountability includes the launch of a global sales incentive plan and sales organization restructure across 100 countries. His team enables Nielsen to drive growth with greater efficiency, effectiveness, and predictability. 



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