Transparency is essential for today’s complex B2B sales, especially those with many players on both sides. Reps who are on their game and keep their deal information up-to-date can hit the ball back, and even add some spin. Join Colin Lau, RVP, General Business Sales at Salesforce, as he explains the massive importance of deal rigor, and how deal transparency holds the door open for higher values and more wins.

If all the notes are filled out, they understand the customer, they know what their budget cycle is like, then it shows this person is really running their business and owning their territory.”

Colin Lau | RVP, General Business Sales at Salesforce
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