Sales leaders used to hire someone who was aggressive, a little self-oriented, and hungry to "sell" someone. But the power has shifted to the buyer, so you can't be self-oriented or pushy anymore. Join Anthony Iannarino, international speaker and author of The Only Sales Guide You'll Ever Need
and The Lost Art of Closing
, as he shares how to close deals in this new selling environment. The old school of thought — "always be closing" — doesn't work, and "never be closing" is a bad idea. Learn how to get the right commitments throughout each step of the process to make closing as simple as finding value for your buyer.